← League index
CFB-FCS · Football · D-I
CFB · FCS
Index 1320.00 +1.95%23 conferences128 programs15,360 modeled athletes1.4M engagement volume
Conferences
The Ivy League8 · 61.4BIG EAST Conference3 · 58.9Patriot League5 · 58.8Metro Conference3 · 58.6Mountain West Conference1 · 58.2Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference6 · 57.8Mid-Eastern Athletic Conf.6 · 57.2Big Sky Conference11 · 56.5Coastal Athletic Association8 · 56.5The Summit League4 · 56.4West Coast Conference1 · 56.4Big West Conference1 · 56.3Southland Conference10 · 56.2Ohio Valley Conference7 · 56.0Missouri Valley Conference7 · 56.0Southern Conference10 · 55.7America East Conference4 · 55.3Big South Conference3 · 54.7Horizon League2 · 54.7United Athletic Conference7 · 53.9Northeast Conference7 · 50.6Atlantic Sun Conference2 · 49.0
Southern Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| TTU | Tennessee Technological University | NCAA D-I FCS · TN | 59.9 | -2.3% |
| MU | Mercer University | NCAA D-I FCS · GA | 57.4 | -2.1% |
| ETSU | East Tennessee State University | NCAA D-I FCS · TN | 56.5 | -1.4% |
| WCU | Western Carolina University | NCAA D-I FCS · NC | 56.5 | -1.0% |
| SU | Samford University | NCAA D-I FCS · AL | 55.5 | -2.0% |
| UTC | University of Tennessee at Chattanooga | NCAA D-I FCS · TN | 55.5 | -1.5% |
| VMI | Virginia Military Institute | NCAA D-I FCS · VA | 55.1 | -1.6% |
| THE | The Citadel | NCAA D-I FCS · SC | 54.5 | -1.3% |
| WC | Wofford College | NCAA D-I FCS · SC | 53.8 | +4.2% |
| FU | Furman University | NCAA D-I FCS · SC | 52.4 | -2.1% |
Southern Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
93 / 100
Market output
$1.24T
annual GDP in the footprint
Employer firms
423K
businesses that can buy inventory
Small businesses
1.6M
incl. non-employer firms
Addressable pool
$95.5M
local sponsor $ per year
TTUNCAA D-I FCS · TN · TN$520B · 183K firms
VMINCAA D-I FCS · VA · VA$720B · 240K firms
Where the budget sits
Healthcare systems$14.9M
Banking & insurance$12.7M
Auto & dealer groups$10.2M
Tech & software$9.9M
QSR & beverage$8.5M
Retail & commerce$8.5M
- · NCAA D-I FCS · VA is the commercial anchor — $720B of output and 239,968 employer firms inside the footprint.
- · Healthcare systems holds the largest slice of local budget here (16% of the pool, ~$14,937K a year) — lead the sell there.
- · 1,648,327 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southern Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$42.9M
$24.0M – $77.5M
Market cap
$257.5M
$100.6M – $627.7M
Sponsorship band
$32.5M
$17.9M – $60.1M / yr
Fan economy
$17.4M
290,000 fans · $60/yr
Fan economy split
Gate & live attendance$7.1M
Merchandise & licensed product$5.9M
Digital, content & subscriptions$4.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $95.5M local sponsor pool.
- · 290,000 monetizable fans at $60/yr drive $17.40M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southern Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.