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CFB-FCS · Football · D-I

CFB · FCS

Index 1320.00 +1.95%23 conferences128 programs15,360 modeled athletes1.4M engagement volume

Conferences

United Athletic Conference — programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

TickerProgramDetailRUTS24h
EKUEastern Kentucky UniversityNCAA D-I FCS · KY58.1+2.0%
TSUTarleton State UniversityNCAA D-I FCS · TX57.4+3.3%
APSUAustin Peay State UniversityNCAA D-I FCS · TN56.2+2.0%
UCAUniversity of Central ArkansasNCAA D-I FCS · AR54.9+0.9%
UNAUniversity of North AlabamaNCAA D-I FCS · AL54.7-3.4%
ACUAbilene Christian UniversityNCAA D-I FCS · TX53.9-0.5%
UWGUniversity of West GeorgiaNCAA D-II · GA42.1+0.0%

United Athletic Conference — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS
99 / 100
Market output
$4.33T
annual GDP in the footprint
Employer firms
1.5M
businesses that can buy inventory
Small businesses
5.7M
incl. non-employer firms
Addressable pool
$333.4M
local sponsor $ per year
EKUNCAA D-I FCS · KY · KY$290B · 106K firms
APSUNCAA D-I FCS · TN · TX$2.70T · 860K firms
UCANCAA D-I FCS · AR · AR$190B · 71K firms
UNANCAA D-I FCS · AL · AL$320B · 125K firms
UWGNCAA D-II · GA · GA$830B · 305K firms
Where the budget sits
Banking & insurance$45.1M
Auto & dealer groups$44.0M
Healthcare systems$35.7M
Retail & commerce$35.5M
QSR & beverage$30.1M
Tech & software$28.2M
  • · NCAA D-I FCS · TN is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
  • · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$45,120K a year) — lead the sell there.
  • · 5,724,003 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why United Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$123.9M
$68.5M – $227.2M
Market cap
$743.2M
$287.6M – $1.84B
Sponsorship band
$113.4M
$62.4M – $209.8M / yr
Fan economy
$17.4M
290,000 fans · $60/yr
Fan economy split
Gate & live attendance$7.1M
Merchandise & licensed product$5.9M
Digital, content & subscriptions$4.3M
  • · Visibility 100.0 converts to a 25.2% capture rate against a $333.4M local sponsor pool.
  • · 290,000 monetizable fans at $60/yr drive $17.40M of fan-economy revenue.
  • · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is United Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.