← League index
CFB-FCS · Football · D-I
CFB · FCS
Index 1320.00 +1.95%23 conferences128 programs15,360 modeled athletes1.4M engagement volume
Conferences
The Ivy League8 · 61.4BIG EAST Conference3 · 58.9Patriot League5 · 58.8Metro Conference3 · 58.6Mountain West Conference1 · 58.2Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference6 · 57.8Mid-Eastern Athletic Conf.6 · 57.2Big Sky Conference11 · 56.5Coastal Athletic Association8 · 56.5The Summit League4 · 56.4West Coast Conference1 · 56.4Big West Conference1 · 56.3Southland Conference10 · 56.2Ohio Valley Conference7 · 56.0Missouri Valley Conference7 · 56.0Southern Conference10 · 55.7America East Conference4 · 55.3Big South Conference3 · 54.7Horizon League2 · 54.7United Athletic Conference7 · 53.9Northeast Conference7 · 50.6Atlantic Sun Conference2 · 49.0
Southland Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| UTRG | The University of Texas Rio Grande Valley | NCAA D-I FCS · TX | 59.2 | +1.3% |
| LU | Lamar University | NCAA D-I FCS · TX | 57.4 | +2.9% |
| ETMU | East Texas A&M University | NCAA D-I FCS · TX | 57.2 | +0.2% |
| UIW | University of the Incarnate Word | NCAA D-I FCS · TX | 57.1 | +1.3% |
| SLU | Southeastern Louisiana University | NCAA D-I FCS · LA | 56.7 | -0.8% |
| MSU | McNeese State University | NCAA D-I FCS · LA | 55.6 | +0.5% |
| HCU | Houston Christian University | NCAA D-I FCS · TX | 55.4 | +3.9% |
| NSU | Northwestern State University | NCAA D-I FCS · LA | 55.1 | -3.0% |
| SFAS | Stephen F. Austin State University | NCAA D-I FCS · TX | 55.1 | -3.5% |
| NSU | Nicholls State University | NCAA D-I FCS · LA | 53.3 | +1.0% |
Southland Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
93 / 100
Market output
$3.02T
annual GDP in the footprint
Employer firms
961K
businesses that can buy inventory
Small businesses
3.7M
incl. non-employer firms
Addressable pool
$232.5M
local sponsor $ per year
UTRGNCAA D-I FCS · TX · TX$2.70T · 860K firms
SLUNCAA D-I FCS · LA · LA$320B · 101K firms
Where the budget sits
Energy & utilities$35.4M
Banking & insurance$30.3M
Healthcare systems$24.5M
Auto & dealer groups$24.3M
QSR & beverage$20.2M
Retail & commerce$20.2M
- · NCAA D-I FCS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Energy & utilities holds the largest slice of local budget here (15% of the pool, ~$35,387K a year) — lead the sell there.
- · 3,749,523 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southland Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$89.6M
$49.6M – $163.8M
Market cap
$537.3M
$208.3M – $1.33B
Sponsorship band
$79.1M
$43.5M – $146.4M / yr
Fan economy
$17.4M
290,000 fans · $60/yr
Fan economy split
Gate & live attendance$7.1M
Merchandise & licensed product$5.9M
Digital, content & subscriptions$4.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $232.5M local sponsor pool.
- · 290,000 monetizable fans at $60/yr drive $17.40M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southland Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.