← League index
HKY-D1 · Hockey · D-I
Hockey · Division I
Index 1080.00 +3.14%22 conferences61 programs1,647 modeled athletes0.6M engagement volume
Conferences
Big 12 Conference1 · 92.6Atlantic Coast Conference2 · 91.1Big Ten Conference6 · 91.0Mountain West Conference1 · 74.2Mid-American Conference4 · 71.3BIG EAST Conference2 · 63.8Patriot League4 · 62.3The Ivy League6 · 61.4The Summit League3 · 58.2Coastal Athletic Association1 · 56.6Ohio Valley Conference1 · 56.1West Coast Conference1 · 55.9Metro Conference5 · 55.4America East Conference4 · 55.4Northeast Conference2 · 54.1Horizon League1 · 54.1Northeast 10 Conference1 · 46.6Northern Sun Intercollegiate Conference4 · 43.5Great Lakes Intercollegiate Athletic Conference4 · 42.1Great Northwest Athletic Conference2 · 40.6Liberty League5 · 35.2Southern Collegiate Athletic Conference1 · 33.2
Big 12 Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ASU | Arizona State University | NCAA D-I FBS · AZ | 92.6 | -0.7% |
Big 12 Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
86 / 100
Market output
$545B
annual GDP in the footprint
Employer firms
208K
businesses that can buy inventory
Small businesses
810K
incl. non-employer firms
Addressable pool
$42.0M
local sponsor $ per year
ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms
Where the budget sits
Banking & insurance$5.9M
Healthcare systems$5.2M
Auto & dealer groups$4.7M
Tech & software$4.2M
QSR & beverage$3.9M
Retail & commerce$3.9M
- · NCAA D-I FBS · AZ is the commercial anchor — $545B of output and 207,677 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$5,894K a year) — lead the sell there.
- · 809,940 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big 12 Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$18.3M
$10.2M – $33.1M
Market cap
$109.9M
$42.9M – $268.4M
Sponsorship band
$14.3M
$7.9M – $26.4M / yr
Fan economy
$6.7M
112,000 fans · $60/yr
Fan economy split
Gate & live attendance$2.8M
Merchandise & licensed product$2.3M
Digital, content & subscriptions$1.7M
- · Visibility 100.0 converts to a 25.2% capture rate against a $42.0M local sponsor pool.
- · 112,000 monetizable fans at $60/yr drive $6.72M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big 12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.