← League index
HKY-D1 · Hockey · D-I
Hockey · Division I
Index 1080.00 +3.14%22 conferences61 programs1,647 modeled athletes0.6M engagement volume
Conferences
Big 12 Conference1 · 92.6Atlantic Coast Conference2 · 91.1Big Ten Conference6 · 91.0Mountain West Conference1 · 74.2Mid-American Conference4 · 71.3BIG EAST Conference2 · 63.8Patriot League4 · 62.3The Ivy League6 · 61.4The Summit League3 · 58.2Coastal Athletic Association1 · 56.6Ohio Valley Conference1 · 56.1West Coast Conference1 · 55.9Metro Conference5 · 55.4America East Conference4 · 55.4Northeast Conference2 · 54.1Horizon League1 · 54.1Northeast 10 Conference1 · 46.6Northern Sun Intercollegiate Conference4 · 43.5Great Lakes Intercollegiate Athletic Conference4 · 42.1Great Northwest Athletic Conference2 · 40.6Liberty League5 · 35.2Southern Collegiate Athletic Conference1 · 33.2
Big Ten Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| PSU | Pennsylvania State University | NCAA D-I FBS · PA | 94.6 | +0.4% |
| MSU | Michigan State University | NCAA D-I FBS · MI | 91.6 | +1.6% |
| UM | University of Michigan | NCAA D-I FBS · MI | 90.6 | +0.4% |
| UMTC | University of Minnesota, Twin Cities | NCAA D-I FBS · MN | 89.9 | +2.1% |
| OSU | The Ohio State University | NCAA D-I FBS · OH | 89.9 | -4.2% |
| UWM | University of Wisconsin-Madison | NCAA D-I FBS · WI | 89.2 | +2.3% |
Big Ten Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$3.54T
annual GDP in the footprint
Employer firms
1.2M
businesses that can buy inventory
Small businesses
4.8M
incl. non-employer firms
Addressable pool
$272.6M
local sponsor $ per year
PSUNCAA D-I FBS · PA · PA$1.01T · 342K firms
MSUNCAA D-I FBS · MI · MI$690B · 265K firms
UMTCNCAA D-I FBS · MN · MN$500B · 163K firms
OSUNCAA D-I FBS · OH · OH$890B · 311K firms
UWMNCAA D-I FBS · WI · WI$450B · 156K firms
Where the budget sits
Auto & dealer groups$43.5M
Healthcare systems$37.7M
Banking & insurance$37.2M
Retail & commerce$25.7M
QSR & beverage$23.8M
Tech & software$21.4M
- · NCAA D-I FBS · PA is the commercial anchor — $1010B of output and 341,635 employer firms inside the footprint.
- · Auto & dealer groups holds the largest slice of local budget here (16% of the pool, ~$43,460K a year) — lead the sell there.
- · 4,821,929 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big Ten Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$96.8M
$53.4M – $178.3M
Market cap
$580.6M
$224.1M – $1.44B
Sponsorship band
$92.7M
$51.0M – $171.6M / yr
Fan economy
$6.7M
112,000 fans · $60/yr
Fan economy split
Gate & live attendance$2.8M
Merchandise & licensed product$2.3M
Digital, content & subscriptions$1.7M
- · Visibility 100.0 converts to a 25.2% capture rate against a $272.6M local sponsor pool.
- · 112,000 monetizable fans at $60/yr drive $6.72M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big Ten Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.