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SB-D2 · Softball · D-II
Softball · Division II
Index 560.00 +3.58%24 conferences274 programs5,480 modeled athletes0.2M engagement volume
Conferences
Great Lakes Valley Conference15 · 43.8South Atlantic Conference12 · 43.7Great Lakes Intercollegiate Athletic Conference8 · 43.5Northeast 10 Conference10 · 43.4Pennsylvania State Athletic Conference17 · 43.3Mountain East Conference12 · 43.1Mid-America Intercollegiate Athletics Association13 · 43.0Great Midwest Athletic Conference13 · 43.0Central Atlantic Collegiate Conference11 · 42.9Pacific West Conference8 · 42.9Northern Sun Intercollegiate Conference16 · 42.8Gulf South Conference11 · 42.8Rocky Mountain Athletic Conference12 · 42.7Sunshine State Conference11 · 42.7Conference Carolinas16 · 42.6Central Intercollegiate Athletic Association12 · 42.3Great Northwest Athletic Conference7 · 42.3Great American Conference12 · 42.2East Coast Conference6 · 42.0Independent2 · 42.0Peach Belt Conference10 · 41.9Lone Star Conference17 · 41.8California Collegiate Athletic Association10 · 41.8Southern Intercol. Ath. Conf.13 · 41.5
Great Northwest Athletic Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| NNU | Northwest Nazarene University | NCAA D-II · ID | 43.8 | +3.4% |
| WWU | Western Washington University | NCAA D-II · WA | 43.3 | -1.4% |
| SMSU | Saint Martin's University | NCAA D-II · WA | 42.0 | -2.1% |
| CWU | Central Washington University | NCAA D-II · WA | 41.8 | +1.2% |
| WOU | Western Oregon University | NCAA D-II · OR | 41.8 | +1.4% |
| SFU | Simon Fraser University | NCAA D-II · BC | 41.7 | +2.4% |
| MSUB | Montana State University Billings | NCAA D-II · MT | 41.6 | -2.2% |
Great Northwest Athletic Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
87 / 100
Market output
$398B
annual GDP in the footprint
Employer firms
171K
businesses that can buy inventory
Small businesses
666K
incl. non-employer firms
Addressable pool
$30.6M
local sponsor $ per year
WOUNCAA D-II · OR · OR$320B · 133K firms
MSUBNCAA D-II · MT · MT$78B · 38K firms
Where the budget sits
Banking & insurance$4.2M
Auto & dealer groups$3.4M
Retail & commerce$3.4M
Tech & software$3.3M
Healthcare systems$3.1M
QSR & beverage$2.8M
- · NCAA D-II · OR is the commercial anchor — $320B of output and 133,024 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$4,189K a year) — lead the sell there.
- · 665,918 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Great Northwest Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$11.8M
$6.5M – $21.6M
Market cap
$70.8M
$27.4M – $174.7M
Sponsorship band
$10.4M
$5.7M – $19.3M / yr
Fan economy
$2.3M
38,000 fans · $60/yr
Fan economy split
Gate & live attendance$935K
Merchandise & licensed product$775K
Digital, content & subscriptions$570K
- · Visibility 100.0 converts to a 25.2% capture rate against a $30.6M local sponsor pool.
- · 38,000 monetizable fans at $60/yr drive $2.28M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Great Northwest Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.