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SB-D2 · Softball · D-II
Softball · Division II
Index 560.00 +3.58%24 conferences274 programs5,480 modeled athletes0.2M engagement volume
Conferences
Great Lakes Valley Conference15 · 43.8South Atlantic Conference12 · 43.7Great Lakes Intercollegiate Athletic Conference8 · 43.5Northeast 10 Conference10 · 43.4Pennsylvania State Athletic Conference17 · 43.3Mountain East Conference12 · 43.1Mid-America Intercollegiate Athletics Association13 · 43.0Great Midwest Athletic Conference13 · 43.0Central Atlantic Collegiate Conference11 · 42.9Pacific West Conference8 · 42.9Northern Sun Intercollegiate Conference16 · 42.8Gulf South Conference11 · 42.8Rocky Mountain Athletic Conference12 · 42.7Sunshine State Conference11 · 42.7Conference Carolinas16 · 42.6Central Intercollegiate Athletic Association12 · 42.3Great Northwest Athletic Conference7 · 42.3Great American Conference12 · 42.2East Coast Conference6 · 42.0Independent2 · 42.0Peach Belt Conference10 · 41.9Lone Star Conference17 · 41.8California Collegiate Athletic Association10 · 41.8Southern Intercol. Ath. Conf.13 · 41.5
Mid-America Intercollegiate Athletics Association — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| NSU | Northeastern State University | NCAA D-II · OK | 45.5 | +0.9% |
| PSU | Pittsburg State University | NCAA D-II · KS | 44.3 | +2.4% |
| WU | Washburn University | NCAA D-II · KS | 44.1 | +2.6% |
| UCO | University of Central Oklahoma | NCAA D-II · OK | 43.2 | -2.8% |
| FHSU | Fort Hays State University | NCAA D-II · KS | 43.1 | -0.1% |
| UNK | University of Nebraska at Kearney | NCAA D-II · NE | 42.8 | -2.9% |
| MWSU | Missouri Western State University | NCAA D-II · MO | 42.8 | -2.9% |
| NU | Newman University | NCAA D-II · KS | 42.8 | -4.2% |
| MSSU | Missouri Southern State University | NCAA D-II · MO | 42.6 | +1.1% |
| RSU | Rogers State University | NCAA D-II · OK | 42.6 | -0.1% |
| NMSU | Northwest Missouri State University | NCAA D-II · MO | 42.4 | -0.3% |
| ESU | Emporia State University | NCAA D-II · KS | 41.7 | -2.0% |
| UCM | University of Central Missouri | NCAA D-II · MO | 41.5 | -2.8% |
Mid-America Intercollegiate Athletics Association — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$885B
annual GDP in the footprint
Employer firms
325K
businesses that can buy inventory
Small businesses
1.3M
incl. non-employer firms
Addressable pool
$68.1M
local sponsor $ per year
UCONCAA D-II · OK · OK$265B · 107K firms
UNKNCAA D-II · NE · NE$175B · 55K firms
MWSUNCAA D-II · MO · MO$445B · 163K firms
Where the budget sits
Banking & insurance$10.8M
Auto & dealer groups$7.4M
Healthcare systems$7.2M
Energy & utilities$6.9M
QSR & beverage$6.1M
Retail & commerce$6.1M
- · NCAA D-II · MO is the commercial anchor — $445B of output and 163,355 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$10,753K a year) — lead the sell there.
- · 1,268,581 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Mid-America Intercollegiate Athletics Association carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$24.6M
$13.5M – $45.2M
Market cap
$147.3M
$56.9M – $365.9M
Sponsorship band
$23.2M
$12.8M – $42.9M / yr
Fan economy
$2.3M
38,000 fans · $60/yr
Fan economy split
Gate & live attendance$935K
Merchandise & licensed product$775K
Digital, content & subscriptions$570K
- · Visibility 100.0 converts to a 25.2% capture rate against a $68.1M local sponsor pool.
- · 38,000 monetizable fans at $60/yr drive $2.28M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Mid-America Intercollegiate Athletics Association's market economy priced through visibility — move the visibility score and the whole stack moves with it.