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SB-D2 · Softball · D-II
Softball · Division II
Index 560.00 +3.58%24 conferences274 programs5,480 modeled athletes0.2M engagement volume
Conferences
Great Lakes Valley Conference15 · 43.8South Atlantic Conference12 · 43.7Great Lakes Intercollegiate Athletic Conference8 · 43.5Northeast 10 Conference10 · 43.4Pennsylvania State Athletic Conference17 · 43.3Mountain East Conference12 · 43.1Mid-America Intercollegiate Athletics Association13 · 43.0Great Midwest Athletic Conference13 · 43.0Central Atlantic Collegiate Conference11 · 42.9Pacific West Conference8 · 42.9Northern Sun Intercollegiate Conference16 · 42.8Gulf South Conference11 · 42.8Rocky Mountain Athletic Conference12 · 42.7Sunshine State Conference11 · 42.7Conference Carolinas16 · 42.6Central Intercollegiate Athletic Association12 · 42.3Great Northwest Athletic Conference7 · 42.3Great American Conference12 · 42.2East Coast Conference6 · 42.0Independent2 · 42.0Peach Belt Conference10 · 41.9Lone Star Conference17 · 41.8California Collegiate Athletic Association10 · 41.8Southern Intercol. Ath. Conf.13 · 41.5
Lone Star Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| UTPB | The University of Texas Permian Basin | NCAA D-II · TX | 44.3 | +3.6% |
| SESU | St. Edward's University | NCAA D-II · TX | 44.1 | -0.5% |
| ASU | Angelo State University | NCAA D-II · TX | 43.2 | +2.6% |
| WTMU | West Texas A&M University | NCAA D-II · TX | 42.9 | +1.6% |
| SRSU | Sul Ross State University | NCAA D-II · TX | 42.6 | +3.9% |
| ENMU | Eastern New Mexico University | NCAA D-II · NM | 42.0 | -1.3% |
| SMSU | St. Mary's University (Texas) | NCAA D-II · TX | 42.0 | +4.1% |
| CU | Cameron University | NCAA D-II · OK | 41.4 | -1.4% |
| MSU | Midwestern State University | NCAA D-II · TX | 41.4 | -2.2% |
| LCU | Lubbock Christian University | NCAA D-II · TX | 41.4 | -0.7% |
| TMUK | Texas A&M University-Kingsville | NCAA D-II · TX | 41.3 | +1.6% |
| UTD | University of Texas at Dallas | NCAA D-II · TX | 41.2 | +0.1% |
| UTT | The University of Texas at Tyler | NCAA D-II · TX | 41.0 | +0.1% |
| OCU | Oklahoma Christian University | NCAA D-II · OK | 40.8 | +2.1% |
| TMIU | Texas A&M International University | NCAA D-II · TX | 40.7 | +3.7% |
| WNMU | Western New Mexico University | NCAA D-II · NM | 40.5 | -0.2% |
| TWSU | Texas Woman's University | NCAA D-II · TX | 40.2 | -0.4% |
Lone Star Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$3.10T
annual GDP in the footprint
Employer firms
1.0M
businesses that can buy inventory
Small businesses
4.0M
incl. non-employer firms
Addressable pool
$238.7M
local sponsor $ per year
UTPBNCAA D-II · TX · TX$2.70T · 860K firms
ENMUNCAA D-II · NM · NM$135B · 49K firms
OCUNCAA D-II · OK · OK$265B · 107K firms
Where the budget sits
Energy & utilities$36.4M
Banking & insurance$31.6M
Auto & dealer groups$25.3M
Healthcare systems$24.7M
QSR & beverage$21.1M
Retail & commerce$21.1M
- · NCAA D-II · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Energy & utilities holds the largest slice of local budget here (15% of the pool, ~$36,367K a year) — lead the sell there.
- · 3,964,573 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Lone Star Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$82.6M
$45.5M – $152.5M
Market cap
$495.4M
$190.9M – $1.24B
Sponsorship band
$81.2M
$44.7M – $150.2M / yr
Fan economy
$2.3M
38,000 fans · $60/yr
Fan economy split
Gate & live attendance$935K
Merchandise & licensed product$775K
Digital, content & subscriptions$570K
- · Visibility 100.0 converts to a 25.2% capture rate against a $238.7M local sponsor pool.
- · 38,000 monetizable fans at $60/yr drive $2.28M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Lone Star Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.