← League index
CFB-D2 · Football · D-II
CFB · Division II
Index 840.00 +0.82%18 conferences161 programs17,710 modeled athletes0.6M engagement volume
Conferences
Northeast 10 Conference7 · 44.2Great Lakes Valley Conference9 · 44.0South Atlantic Conference10 · 43.7Gulf South Conference3 · 43.7Pennsylvania State Athletic Conference15 · 43.5Mountain East Conference10 · 43.5Central Atlantic Collegiate Conference1 · 43.4Great Midwest Athletic Conference10 · 43.2Great Lakes Intercollegiate Athletic Conference8 · 43.2Mid-America Intercollegiate Athletics Association11 · 43.1Northern Sun Intercollegiate Conference14 · 42.9Rocky Mountain Athletic Conference10 · 42.5Central Intercollegiate Athletic Association11 · 42.4Conference Carolinas7 · 42.4Lone Star Conference8 · 42.3Great American Conference12 · 42.2Great Northwest Athletic Conference2 · 41.8Southern Intercol. Ath. Conf.13 · 41.5
Great Lakes Intercollegiate Athletic Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| RU | Roosevelt University | NCAA D-II · IL | 45.8 | +3.9% |
| NMU | Northern Michigan University | NCAA D-II · MI | 43.6 | -0.1% |
| DU | Davenport University | NCAA D-II · MI | 43.6 | +0.6% |
| SVSU | Saginaw Valley State University | NCAA D-II · MI | 43.5 | -0.1% |
| FSU | Ferris State University | NCAA D-II · MI | 43.4 | +2.0% |
| GVSU | Grand Valley State University | NCAA D-II · MI | 42.8 | +0.8% |
| WSU | Wayne State University (Michigan) | NCAA D-II · MI | 42.3 | +3.9% |
| MTU | Michigan Technological University | NCAA D-II · MI | 40.8 | -1.4% |
Great Lakes Intercollegiate Athletic Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
88 / 100
Market output
$690B
annual GDP in the footprint
Employer firms
265K
businesses that can buy inventory
Small businesses
1.0M
incl. non-employer firms
Addressable pool
$53.1M
local sponsor $ per year
NMUNCAA D-II · MI · MI$690B · 265K firms
Where the budget sits
Auto & dealer groups$15.2M
Banking & insurance$6.3M
Healthcare systems$5.6M
QSR & beverage$4.2M
Retail & commerce$4.2M
Tech & software$3.8M
- · NCAA D-II · MI is the commercial anchor — $690B of output and 265,138 employer firms inside the footprint.
- · Auto & dealer groups holds the largest slice of local budget here (29% of the pool, ~$15,156K a year) — lead the sell there.
- · 1,034,038 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Great Lakes Intercollegiate Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$22.5M
$12.5M – $40.8M
Market cap
$134.8M
$52.5M – $330.1M
Sponsorship band
$18.1M
$9.9M – $33.4M / yr
Fan economy
$7.3M
122,000 fans · $60/yr
Fan economy split
Gate & live attendance$3.0M
Merchandise & licensed product$2.5M
Digital, content & subscriptions$1.8M
- · Visibility 100.0 converts to a 25.2% capture rate against a $53.1M local sponsor pool.
- · 122,000 monetizable fans at $60/yr drive $7.32M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Great Lakes Intercollegiate Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.