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CFB-D2 · Football · D-II
CFB · Division II
Index 840.00 +0.82%18 conferences161 programs17,710 modeled athletes0.6M engagement volume
Conferences
Northeast 10 Conference7 · 44.2Great Lakes Valley Conference9 · 44.0South Atlantic Conference10 · 43.7Gulf South Conference3 · 43.7Pennsylvania State Athletic Conference15 · 43.5Mountain East Conference10 · 43.5Central Atlantic Collegiate Conference1 · 43.4Great Midwest Athletic Conference10 · 43.2Great Lakes Intercollegiate Athletic Conference8 · 43.2Mid-America Intercollegiate Athletics Association11 · 43.1Northern Sun Intercollegiate Conference14 · 42.9Rocky Mountain Athletic Conference10 · 42.5Central Intercollegiate Athletic Association11 · 42.4Conference Carolinas7 · 42.4Lone Star Conference8 · 42.3Great American Conference12 · 42.2Great Northwest Athletic Conference2 · 41.8Southern Intercol. Ath. Conf.13 · 41.5
Great Lakes Valley Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| QU | Quincy University | NCAA D-II · IL | 45.5 | -3.0% |
| MUST | Missouri University of Science and Technology | NCAA D-II · MO | 45.1 | -3.9% |
| MU | McKendree University | NCAA D-II · IL | 45.0 | +0.8% |
| LU | Lincoln University (Missouri) | NCAA D-II · MO · HBCU | 44.7 | -0.6% |
| TSU | Truman State University | NCAA D-II · MO | 44.4 | +3.1% |
| WJC | William Jewell College | NCAA D-II · MO | 44.3 | +2.5% |
| SBU | Southwest Baptist University | NCAA D-II · MO | 42.8 | +1.2% |
| UI | University of Indianapolis | NCAA D-II · IN | 41.9 | +2.8% |
| UIU | Upper Iowa University | NCAA D-II · IA | 41.9 | -1.4% |
Great Lakes Valley Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$1.65T
annual GDP in the footprint
Employer firms
576K
businesses that can buy inventory
Small businesses
2.2M
incl. non-employer firms
Addressable pool
$127.0M
local sponsor $ per year
MUSTNCAA D-II · MO · MO$445B · 163K firms
LUNCAA D-II · MO · HBCU · MO$445B · 163K firms
UINCAA D-II · IN · IN$500B · 167K firms
UIUNCAA D-II · IA · IA$260B · 82K firms
Where the budget sits
Banking & insurance$20.8M
Auto & dealer groups$16.3M
Healthcare systems$15.0M
QSR & beverage$11.6M
Retail & commerce$11.6M
Tech & software$10.4M
- · NCAA D-II · IN is the commercial anchor — $500B of output and 167,242 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$20,842K a year) — lead the sell there.
- · 2,244,709 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Great Lakes Valley Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$47.6M
$26.3M – $87.3M
Market cap
$285.7M
$110.6M – $707.0M
Sponsorship band
$43.2M
$23.8M – $80.0M / yr
Fan economy
$7.3M
122,000 fans · $60/yr
Fan economy split
Gate & live attendance$3.0M
Merchandise & licensed product$2.5M
Digital, content & subscriptions$1.8M
- · Visibility 100.0 converts to a 25.2% capture rate against a $127.0M local sponsor pool.
- · 122,000 monetizable fans at $60/yr drive $7.32M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Great Lakes Valley Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.