← League index
CFB-D2 · Football · D-II
CFB · Division II
Index 840.00 +0.82%18 conferences161 programs17,710 modeled athletes0.6M engagement volume
Conferences
Northeast 10 Conference7 · 44.2Great Lakes Valley Conference9 · 44.0South Atlantic Conference10 · 43.7Gulf South Conference3 · 43.7Pennsylvania State Athletic Conference15 · 43.5Mountain East Conference10 · 43.5Central Atlantic Collegiate Conference1 · 43.4Great Midwest Athletic Conference10 · 43.2Great Lakes Intercollegiate Athletic Conference8 · 43.2Mid-America Intercollegiate Athletics Association11 · 43.1Northern Sun Intercollegiate Conference14 · 42.9Rocky Mountain Athletic Conference10 · 42.5Central Intercollegiate Athletic Association11 · 42.4Conference Carolinas7 · 42.4Lone Star Conference8 · 42.3Great American Conference12 · 42.2Great Northwest Athletic Conference2 · 41.8Southern Intercol. Ath. Conf.13 · 41.5
All programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| BU | Bentley University | NCAA D-II · MA | 46.6 | +2.8% |
| FSU | Fayetteville State University | NCAA D-II · NC · HBCU | 46.0 | -1.7% |
| RU | Roosevelt University | NCAA D-II · IL | 45.8 | +3.9% |
| SUP | Shippensburg University of Pennsylvania | NCAA D-II · PA | 45.7 | -3.3% |
| WSSU | Winston-Salem State University | NCAA D-II · NC · HBCU | 45.7 | -3.2% |
| WVWC | West Virginia Wesleyan College | NCAA D-II · WV | 45.6 | +3.9% |
| QU | Quincy University | NCAA D-II · IL | 45.5 | -3.0% |
| LHUP | Lock Haven University of Pennsylvania | NCAA D-II · PA | 45.5 | -1.4% |
| NSU | Northeastern State University | NCAA D-II · OK | 45.5 | +0.9% |
| HU | Harding University | NCAA D-II · AR | 45.5 | +4.1% |
| WCUP | West Chester University of Pennsylvania | NCAA D-II · PA | 45.3 | +3.7% |
| SAC | Saint Anselm College | NCAA D-II · NH | 45.2 | +3.7% |
| UWA | University of West Alabama | NCAA D-II · AL | 45.2 | +2.6% |
| MUST | Missouri University of Science and Technology | NCAA D-II · MO | 45.1 | -3.9% |
| MU | McKendree University | NCAA D-II · IL | 45.0 | +0.8% |
| FPU | Franklin Pierce University | NCAA D-II · NH | 44.9 | +3.6% |
| SRUP | Slippery Rock University of Pennsylvania | NCAA D-II · PA | 44.9 | -0.4% |
| EHU | Emory & Henry University | NCAA D-II · VA | 44.8 | -2.7% |
| LRU | Lenoir-Rhyne University | NCAA D-II · NC | 44.8 | +3.2% |
| TU | Tiffin University | NCAA D-II · OH | 44.8 | +1.3% |
| CU | Chowan University | NCAA D-II · NC | 44.8 | -3.7% |
| AIC | American International College | NCAA D-II · MA | 44.7 | -1.8% |
| LU | Lincoln University (Missouri) | NCAA D-II · MO · HBCU | 44.7 | -0.6% |
| UC | University of Charleston (West Virginia) | NCAA D-II · WV | 44.7 | +2.4% |
| BUP | Bloomsburg University of Pennsylvania | NCAA D-II · PA | 44.6 | -1.1% |
| WVSU | West Virginia State University | NCAA D-II · WV · HBCU | 44.6 | -3.4% |
| TU | Tuskegee University | NCAA D-II · AL · HBCU | 44.6 | +0.3% |
| NU | Northwood University | NCAA D-II · MI | 44.5 | -2.7% |
| TSU | Truman State University | NCAA D-II · MO | 44.4 | +3.1% |
| WJC | William Jewell College | NCAA D-II · MO | 44.3 | +2.5% |
| CNU | Carson-Newman University | NCAA D-II · TN | 44.3 | +1.5% |
| TU | Tusculum University | NCAA D-II · TN | 44.3 | -3.6% |
| PSU | Pittsburg State University | NCAA D-II · KS | 44.3 | +2.4% |
| EC | Erskine College | NCAA D-II · SC | 44.3 | +0.7% |
| UTPB | The University of Texas Permian Basin | NCAA D-II · TX | 44.3 | +3.6% |
| UMD | University of Minnesota Duluth | NCAA D-II · MN | 44.2 | +2.9% |
| SHU | Seton Hill University | NCAA D-II · PA | 44.1 | +0.5% |
| WU | Washburn University | NCAA D-II · KS | 44.1 | +2.6% |
| WSU | Winona State University | NCAA D-II · MN | 44.1 | -1.1% |
| WLU | West Liberty University | NCAA D-II · WV | 44.0 | +1.6% |
| MSUM | Minnesota State University, Mankato | NCAA D-II · MN | 44.0 | -1.0% |
| CSM | Colorado School of Mines | NCAA D-II · CO | 44.0 | +1.3% |
| MHU | Mars Hill University | NCAA D-II · NC | 43.9 | -1.7% |
| CU | Concord University | NCAA D-II · WV | 43.9 | +3.1% |
| AU | Augustana University (South Dakota) | NCAA D-II · SD | 43.9 | -2.8% |
| DSU | Delta State University | NCAA D-II · MS | 43.8 | -0.2% |
| ODU | Ohio Dominican University | NCAA D-II · OH | 43.8 | +0.2% |
| LU | Lincoln University (Pennsylvania) | NCAA D-II · PA · HBCU | 43.8 | -2.9% |
| UNCP | University of North Carolina at Pembroke | NCAA D-II · NC | 43.8 | +1.3% |
| KUP | Kutztown University of Pennsylvania | NCAA D-II · PA | 43.6 | +1.3% |
| AU | Ashland University | NCAA D-II · OH | 43.6 | +3.5% |
| NMU | Northern Michigan University | NCAA D-II · MI | 43.6 | -0.1% |
| DU | Davenport University | NCAA D-II · MI | 43.6 | +0.6% |
| SSU | Savannah State University | NCAA D-II · GA · HBCU | 43.6 | -1.9% |
| AU | Assumption University | NCAA D-II · MA | 43.5 | -2.7% |
| NC | Newberry College | NCAA D-II · SC | 43.5 | +3.5% |
| ESUP | East Stroudsburg University of Pennsylvania | NCAA D-II · PA | 43.5 | -1.3% |
| FSU | Frostburg State University | NCAA D-II · MD | 43.5 | -0.5% |
| SVSU | Saginaw Valley State University | NCAA D-II · MI | 43.5 | -0.1% |
| CMU | Colorado Mesa University | NCAA D-II · CO | 43.5 | +3.8% |
| NGU | North Greenville University | NCAA D-II · SC | 43.5 | -2.2% |
| PU | Post University | NCAA D-II · CT | 43.4 | -3.9% |
| TMU | Thomas More University | NCAA D-II · KY | 43.4 | -1.7% |
| FSU | Ferris State University | NCAA D-II · MI | 43.4 | +2.0% |
| NOSU | Northwestern Oklahoma State University | NCAA D-II · OK | 43.4 | +3.8% |
| BSU | Bemidji State University | NCAA D-II · MN | 43.3 | +1.5% |
| BC | Benedict College | NCAA D-II · SC · HBCU | 43.3 | +0.2% |
| CC | Catawba College | NCAA D-II · NC | 43.2 | -1.6% |
| WU | Wingate University | NCAA D-II · NC | 43.2 | -2.1% |
| AU | Anderson University (South Carolina) | NCAA D-II · SC | 43.2 | -0.6% |
| WU | Wheeling University | NCAA D-II · WV | 43.2 | +2.6% |
| UCO | University of Central Oklahoma | NCAA D-II · OK | 43.2 | -2.8% |
| MSUM | Minnesota State University Moorhead | NCAA D-II · MN | 43.2 | -0.3% |
| MSU | Minot State University | NCAA D-II · ND | 43.2 | -1.8% |
| CSUP | Colorado State University Pueblo | NCAA D-II · CO | 43.2 | -3.5% |
| ASU | Angelo State University | NCAA D-II · TX | 43.2 | +2.6% |
| KWC | Kentucky Wesleyan College | NCAA D-II · KY | 43.1 | -2.5% |
| FHSU | Fort Hays State University | NCAA D-II · KS | 43.1 | -0.1% |
| CUSP | Concordia University, St. Paul | NCAA D-II · MN | 43.1 | -2.8% |
| OBU | Oklahoma Baptist University | NCAA D-II · OK | 43.1 | -1.2% |
| LEC | Lake Erie College | NCAA D-II · OH | 43.0 | +3.8% |
| WU | Walsh University | NCAA D-II · OH | 43.0 | -0.9% |
| WTMU | West Texas A&M University | NCAA D-II · TX | 42.9 | +1.6% |
| OBU | Ouachita Baptist University | NCAA D-II · AR | 42.9 | -2.1% |
| KSU | Kentucky State University | NCAA D-II · KY · HBCU | 42.9 | -1.5% |
| SBU | Southwest Baptist University | NCAA D-II · MO | 42.8 | +1.2% |
| PWUC | Pennsylvania Western University, California | NCAA D-II · PA | 42.8 | +0.7% |
| PWUC | Pennsylvania Western University, Clarion | NCAA D-II · PA | 42.8 | -1.0% |
| GU | Gannon University | NCAA D-II · PA | 42.8 | -2.8% |
| GVSU | Grand Valley State University | NCAA D-II · MI | 42.8 | +0.8% |
| UNK | University of Nebraska at Kearney | NCAA D-II · NE | 42.8 | -2.9% |
| MWSU | Missouri Western State University | NCAA D-II · MO | 42.8 | -2.9% |
| UM | University of Mary | NCAA D-II · ND | 42.8 | +3.8% |
| UJ | University of Jamestown | NCAA D-II · ND | 42.8 | +4.2% |
| WCU | Western Colorado University | NCAA D-II · CO | 42.8 | +3.3% |
| BC | Barton College | NCAA D-II · NC | 42.8 | -3.2% |
| SOSU | Southwestern Oklahoma State University | NCAA D-II · OK | 42.8 | -3.8% |
| SCSU | Southern Connecticut State University | NCAA D-II · CT | 42.7 | -0.7% |
| SU | Shepherd University | NCAA D-II · WV | 42.6 | +1.3% |
| MSSU | Missouri Southern State University | NCAA D-II · MO | 42.6 | +1.1% |
| SU | Shorter University | NCAA D-II · GA | 42.6 | -2.6% |
| SRSU | Sul Ross State University | NCAA D-II · TX | 42.6 | +3.9% |
| MUP | Millersville University of Pennsylvania | NCAA D-II · PA | 42.4 | +1.3% |
| NMSU | Northwest Missouri State University | NCAA D-II · MO | 42.4 | -0.3% |
| WSC | Wayne State College (Nebraska) | NCAA D-II · NE | 42.4 | -1.4% |
| SMSU | Southwest Minnesota State University | NCAA D-II · MN | 42.4 | +0.4% |
| BHSU | Black Hills State University | NCAA D-II · SD | 42.4 | -3.2% |
| WSU | Wayne State University (Michigan) | NCAA D-II · MI | 42.3 | +3.9% |
| ASU | Adams State University | NCAA D-II · CO | 42.3 | +1.7% |
| FLC | Fort Lewis College | NCAA D-II · CO | 42.3 | -3.3% |
| VUU | Virginia Union University | NCAA D-II · VA · HBCU | 42.3 | +1.5% |
| ECU | East Central University | NCAA D-II · OK | 42.3 | -2.9% |
| ASU | Albany State University (Georgia) | NCAA D-II · GA · HBCU | 42.3 | +1.2% |
| UF | University of Findlay | NCAA D-II · OH | 42.2 | -3.6% |
| SOSU | Southeastern Oklahoma State University | NCAA D-II · OK | 42.2 | +0.5% |
| GSU | Glenville State University | NCAA D-II · WV | 42.1 | -2.2% |
| NMHU | New Mexico Highlands University | NCAA D-II · NM | 42.1 | +3.0% |
| ECSU | Elizabeth City State University | NCAA D-II · NC · HBCU | 42.1 | -2.1% |
| VSU | Valdosta State University | NCAA D-II · GA | 42.0 | +0.9% |
| BSU | Bowie State University | NCAA D-II · MD · HBCU | 42.0 | -4.0% |
| ENMU | Eastern New Mexico University | NCAA D-II · NM | 42.0 | -1.3% |
| UI | University of Indianapolis | NCAA D-II · IN | 41.9 | +2.8% |
| UIU | Upper Iowa University | NCAA D-II · IA | 41.9 | -1.4% |
| SNU | Southern Nazarene University | NCAA D-II · OK | 41.9 | +3.4% |
| PU | Pace University | NCAA D-II · NY | 41.8 | -2.3% |
| IUP | Indiana University of Pennsylvania | NCAA D-II · PA | 41.8 | -2.9% |
| SSU | Shawnee State University | NCAA D-II · OH | 41.8 | -2.5% |
| SU | Shaw University | NCAA D-II · NC · HBCU | 41.8 | -2.5% |
| CWU | Central Washington University | NCAA D-II · WA | 41.8 | +1.2% |
| WOU | Western Oregon University | NCAA D-II · OR | 41.8 | +1.4% |
| UVSC | The University of Virginia's College at Wise | NCAA D-II · VA | 41.7 | +3.9% |
| ESU | Emporia State University | NCAA D-II · KS | 41.7 | -2.0% |
| VSU | Virginia State University | NCAA D-II · VA · HBCU | 41.6 | +2.3% |
| CSU | Central State University | NCAA D-II · OH · HBCU | 41.6 | +0.0% |
| UCM | University of Central Missouri | NCAA D-II · MO | 41.5 | -2.8% |
| AU | Allen University | NCAA D-II · SC · HBCU | 41.5 | +1.2% |
| FSU | Fairmont State University | NCAA D-II · WV | 41.4 | +1.7% |
| CSC | Chadron State College | NCAA D-II · NE | 41.4 | -3.4% |
| MSU | Midwestern State University | NCAA D-II · TX | 41.4 | -2.2% |
| TMUK | Texas A&M University-Kingsville | NCAA D-II · TX | 41.3 | +1.6% |
| USF | University of Sioux Falls | NCAA D-II · SD | 41.0 | -0.7% |
| SDSM | South Dakota School of Mines & Technology | NCAA D-II · SD | 41.0 | -0.9% |
| HC | Hillsdale College | NCAA D-II · MI | 40.9 | +2.1% |
| FVSU | Fort Valley State University | NCAA D-II · GA · HBCU | 40.9 | -2.5% |
| MTU | Michigan Technological University | NCAA D-II · MI | 40.8 | -1.4% |
| NSU | Northern State University | NCAA D-II · SD | 40.8 | -0.9% |
| MC | Miles College | NCAA D-II · AL · HBCU | 40.8 | +0.0% |
| ATU | Arkansas Tech University | NCAA D-II · AR | 40.7 | +0.6% |
| HSU | Henderson State University | NCAA D-II · AR | 40.7 | -2.6% |
| EWU | Edward Waters University | NCAA D-II · FL · HBCU | 40.7 | +2.3% |
| JCSU | Johnson C. Smith University | NCAA D-II · NC · HBCU | 40.5 | +1.1% |
| LC | Livingstone College | NCAA D-II · NC · HBCU | 40.5 | -0.5% |
| WNMU | Western New Mexico University | NCAA D-II · NM | 40.5 | -0.2% |
| UAM | University of Arkansas, Monticello | NCAA D-II · AR | 40.3 | -2.0% |
| PWUE | Pennsylvania Western University, Edinboro | NCAA D-II · PA | 40.2 | +3.1% |
| SAU | Southern Arkansas University | NCAA D-II · AR | 40.1 | +3.8% |
| CAU | Clark Atlanta University | NCAA D-II · GA · HBCU | 40.1 | -2.0% |
| BSU | Bluefield State University | NCAA D-II · WV · HBCU | 40.0 | +0.5% |
| LC | Lane College | NCAA D-II · TN · HBCU | 39.7 | +1.6% |
| MC | Morehouse College | NCAA D-II · GA · HBCU | 37.8 | +1.4% |
| FC | Ferrum College | NCAA D-III · VA | 35.0 | -3.4% |
CFB · Division II — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$20.90T
annual GDP in the footprint
Employer firms
7.0M
businesses that can buy inventory
Small businesses
27.5M
incl. non-employer firms
Addressable pool
$1609.4M
local sponsor $ per year
SCSUNCAA D-II · CT · CT$360B · 104K firms
MUSTNCAA D-II · MO · MO$445B · 163K firms
LUNCAA D-II · MO · HBCU · MO$445B · 163K firms
UINCAA D-II · IN · IN$500B · 167K firms
UIUNCAA D-II · IA · IA$260B · 82K firms
AUNCAA D-II · SC · SC$335B · 139K firms
UVSCNCAA D-II · VA · VA$720B · 240K firms
UWANCAA D-II · AL · AL$320B · 125K firms
SUPNCAA D-II · PA · PA$1.01T · 342K firms
PWUCNCAA D-II · PA · CA$4.10T · 1.2M firms
IUPNCAA D-II · PA · IN$500B · 167K firms
WVWCNCAA D-II · WV · VA$720B · 240K firms
WVSUNCAA D-II · WV · HBCU · VA$720B · 240K firms
ODUNCAA D-II · OH · OH$890B · 311K firms
KWCNCAA D-II · KY · KY$290B · 106K firms
NMUNCAA D-II · MI · MI$690B · 265K firms
UCONCAA D-II · OK · OK$265B · 107K firms
UNKNCAA D-II · NE · NE$175B · 55K firms
UMDNCAA D-II · MN · MN$500B · 163K firms
AUNCAA D-II · SD · SD$76B · 29K firms
CSMNCAA D-II · CO · CO$555B · 192K firms
NMHUNCAA D-II · NM · NM$135B · 49K firms
LUNCAA D-II · PA · HBCU · PA$1.01T · 342K firms
VUUNCAA D-II · VA · HBCU · VA$720B · 240K firms
UNCPNCAA D-II · NC · NC$830B · 303K firms
UTPBNCAA D-II · TX · TX$2.70T · 860K firms
ATUNCAA D-II · AR · AR$190B · 71K firms
WOUNCAA D-II · OR · OR$320B · 133K firms
KSUNCAA D-II · KY · HBCU · KY$290B · 106K firms
ASUNCAA D-II · GA · HBCU · GA$830B · 305K firms
Where the budget sits
Banking & insurance$243.7M
Auto & dealer groups$206.4M
Healthcare systems$186.6M
Retail & commerce$151.0M
Tech & software$150.5M
QSR & beverage$142.9M
- · NCAA D-II · PA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (15% of the pool, ~$243,701K a year) — lead the sell there.
- · 27,455,176 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why CFB · Division II carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$551.9M
$303.7M – $1.02B
Market cap
$3.31B
$1.28B – $8.26B
Sponsorship band
$547.5M
$301.1M – $1.01B / yr
Fan economy
$7.3M
122,000 fans · $60/yr
Fan economy split
Gate & live attendance$3.0M
Merchandise & licensed product$2.5M
Digital, content & subscriptions$1.8M
- · Visibility 100.0 converts to a 25.2% capture rate against a $1609.4M local sponsor pool.
- · 122,000 monetizable fans at $60/yr drive $7.32M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is CFB · Division II's market economy priced through visibility — move the visibility score and the whole stack moves with it.