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CFB-D2 · Football · D-II

CFB · Division II

Index 840.00 +0.82%18 conferences161 programs17,710 modeled athletes0.6M engagement volume

Conferences

Great Northwest Athletic Conference — programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

TickerProgramDetailRUTS24h
CWUCentral Washington UniversityNCAA D-II · WA41.8+1.2%
WOUWestern Oregon UniversityNCAA D-II · OR41.8+1.4%

Great Northwest Athletic Conference — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS
79 / 100
Market output
$320B
annual GDP in the footprint
Employer firms
133K
businesses that can buy inventory
Small businesses
519K
incl. non-employer firms
Addressable pool
$24.6M
local sponsor $ per year
WOUNCAA D-II · OR · OR$320B · 133K firms
Where the budget sits
Banking & insurance$3.3M
Tech & software$3.2M
Retail & commerce$3.1M
Auto & dealer groups$2.7M
Healthcare systems$2.5M
QSR & beverage$2.2M
  • · NCAA D-II · OR is the commercial anchor — $320B of output and 133,024 employer firms inside the footprint.
  • · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$3,342K a year) — lead the sell there.
  • · 518,794 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Great Northwest Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$12.8M
$7.2M – $22.8M
Market cap
$76.6M
$30.1M – $184.9M
Sponsorship band
$8.4M
$4.6M – $15.5M / yr
Fan economy
$7.3M
122,000 fans · $60/yr
Fan economy split
Gate & live attendance$3.0M
Merchandise & licensed product$2.5M
Digital, content & subscriptions$1.8M
  • · Visibility 100.0 converts to a 25.2% capture rate against a $24.6M local sponsor pool.
  • · 122,000 monetizable fans at $60/yr drive $7.32M of fan-economy revenue.
  • · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Great Northwest Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.