← League index
WBB-D1 · Basketball (W) · D-I
WBB · Division I
Index 2080.00 -3.65%32 conferences363 programs5,445 modeled athletes4.1M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
All programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| PSU | Pennsylvania State University | NCAA D-I FBS · PA | 94.6 | +0.4% |
| FSU | Florida State University | NCAA D-I FBS · FL | 92.9 | +0.4% |
| SU | Stanford University | NCAA D-I FBS · CA | 92.9 | -1.2% |
| ASU | Arizona State University | NCAA D-I FBS · AZ | 92.6 | -0.7% |
| DU | Duke University | NCAA D-I FBS · NC | 92.2 | +1.6% |
| WVU | West Virginia University | NCAA D-I FBS · WV | 92.1 | +0.4% |
| UP | University of Pittsburgh | NCAA D-I FBS · PA | 91.9 | -2.4% |
| UI | University of Iowa | NCAA D-I FBS · IA | 91.6 | -2.2% |
| MSU | Michigan State University | NCAA D-I FBS · MI | 91.6 | +1.6% |
| UND | University of Notre Dame | NCAA D-I FBS · IN | 91.4 | -1.3% |
| LSU | Louisiana State University | NCAA D-I FBS · LA | 91.3 | -4.1% |
| UL | University of Louisville | NCAA D-I FBS · KY | 91.1 | +4.1% |
| NCSU | North Carolina State University | NCAA D-I FBS · NC | 91.0 | +2.8% |
| UF | University of Florida | NCAA D-I FBS · FL | 91.0 | +1.6% |
| UA | University of Alabama | NCAA D-I FBS · AL | 90.8 | +0.0% |
| BC | Boston College | NCAA D-I FBS · MA | 90.7 | +0.3% |
| UK | University of Kentucky | NCAA D-I FBS · KY | 90.7 | -2.7% |
| UM | University of Michigan | NCAA D-I FBS · MI | 90.6 | +0.4% |
| VPIS | Virginia Polytechnic Institute and State University | NCAA D-I FBS · VA | 90.5 | -1.1% |
| UV | University of Virginia | NCAA D-I FBS · VA | 90.5 | -0.4% |
| UCB | University of California, Berkeley | NCAA D-I FBS · CA | 90.4 | +0.7% |
| UTK | University of Tennessee, Knoxville | NCAA D-I FBS · TN | 90.2 | -1.5% |
| RSUN | Rutgers, The State University of New Jersey, New Brunswick | NCAA D-I FBS · NJ | 90.1 | +0.1% |
| UTA | University of Texas at Austin | NCAA D-I FBS · TX | 90.1 | +2.1% |
| UAF | University of Arkansas, Fayetteville | NCAA D-I FBS · AR | 90.0 | +1.9% |
| UMTC | University of Minnesota, Twin Cities | NCAA D-I FBS · MN | 89.9 | +2.1% |
| OSU | The Ohio State University | NCAA D-I FBS · OH | 89.9 | -4.2% |
| UCF | University of Central Florida | NCAA D-I FBS · FL | 89.9 | +3.1% |
| UK | University of Kansas | NCAA D-I FBS · KS | 89.9 | -3.8% |
| UU | University of Utah | NCAA D-I FBS · UT | 89.9 | +0.9% |
| NU | Northwestern University | NCAA D-I FBS · IL | 89.6 | +1.5% |
| UO | University of Oklahoma | NCAA D-I FBS · OK | 89.4 | +0.5% |
| GIT | Georgia Institute of Technology | NCAA D-I FBS · GA | 89.3 | -2.4% |
| UWM | University of Wisconsin-Madison | NCAA D-I FBS · WI | 89.2 | +2.3% |
| UG | University of Georgia | NCAA D-I FBS · GA | 89.2 | -2.6% |
| UA | University of Arizona | NCAA D-I FBS · AZ | 89.2 | -1.3% |
| USCC | University of South Carolina, Columbia | NCAA D-I FBS · SC | 89.1 | -3.9% |
| BU | Baylor University | NCAA D-I FBS · TX | 89.1 | +3.4% |
| UNCC | University of North Carolina, Chapel Hill | NCAA D-I FBS · NC | 89.0 | +3.5% |
| TCU | Texas Christian University | NCAA D-I FBS · TX | 89.0 | +3.6% |
| AU | Auburn University | NCAA D-I FBS · AL | 88.9 | +3.2% |
| UC | University of Cincinnati | NCAA D-I FBS · OH | 88.8 | -1.4% |
| IUB | Indiana University, Bloomington | NCAA D-I FBS · IN | 88.7 | +0.9% |
| USC | University of Southern California | NCAA D-I FBS · CA | 88.7 | -0.6% |
| BYU | Brigham Young University | NCAA D-I FBS · UT | 88.7 | +3.0% |
| BSU | Boise State University | NCAA D-I FBS · ID | 88.7 | -2.1% |
| SU | Syracuse University | NCAA D-I FBS · NY | 88.6 | -3.7% |
| UCLA | University of California, Los Angeles | NCAA D-I FBS · CA | 88.4 | +2.7% |
| UMCP | University of Maryland, College Park | NCAA D-I FBS · MD | 88.4 | -3.9% |
| UW | University of Washington | NCAA D-I FBS · WA | 88.4 | -3.5% |
| UNL | University of Nebraska-Lincoln | NCAA D-I FBS · NE | 88.3 | +0.8% |
| ISU | Iowa State University | NCAA D-I FBS · IA | 88.3 | +2.5% |
| TSU | Texas State University | NCAA D-I FBS · TX | 88.3 | -2.2% |
| UO | University of Oregon | NCAA D-I FBS · OR | 88.2 | +0.8% |
| OSU | Oklahoma State University | NCAA D-I FBS · OK | 88.2 | +3.3% |
| PU | Purdue University | NCAA D-I FBS · IN | 87.5 | -2.9% |
| TMUC | Texas A&M University, College Station | NCAA D-I FBS · TX | 87.4 | +0.5% |
| SMU | Southern Methodist University | NCAA D-I FBS · TX | 87.3 | +3.5% |
| OSU | Oregon State University | NCAA D-I FBS · OR | 87.3 | +0.3% |
| UMC | University of Missouri, Columbia | NCAA D-I FBS · MO | 87.2 | -3.3% |
| CU | Clemson University | NCAA D-I FBS · SC | 87.1 | +1.6% |
| CSUF | California State University, Fresno | NCAA D-I FBS · CA | 87.0 | -0.6% |
| UIUC | University of Illinois Urbana-Champaign | NCAA D-I FBS · IL | 86.9 | -1.3% |
| TTU | Texas Tech University | NCAA D-I FBS · TX | 86.9 | -2.6% |
| KSU | Kansas State University | NCAA D-I FBS · KS | 86.8 | -0.3% |
| VU | Vanderbilt University | NCAA D-I FBS · TN | 86.7 | -1.6% |
| UM | University of Miami (Florida) | NCAA D-I FBS · FL | 86.5 | +0.6% |
| WSU | Washington State University | NCAA D-I FBS · WA | 86.3 | -0.1% |
| CSU | Colorado State University | NCAA D-I FBS · CO | 86.1 | +0.1% |
| UCB | University of Colorado Boulder | NCAA D-I FBS · CO | 86.0 | -3.9% |
| UH | University of Houston | NCAA D-I FBS · TX | 86.0 | +0.2% |
| WFU | Wake Forest University | NCAA D-I FBS · NC | 85.9 | +0.1% |
| MSU | Mississippi State University | NCAA D-I FBS · MS | 85.0 | +1.9% |
| USU | Utah State University | NCAA D-I FBS · UT | 84.9 | -3.3% |
| UM | University of Mississippi | NCAA D-I FBS · MS | 84.6 | +3.1% |
| USMA | U.S. Military Academy | NCAA D-I FBS · NY | 74.4 | +0.6% |
| UC | University of Connecticut | NCAA D-I FBS · CT | 74.4 | +2.7% |
| USAF | U.S. Air Force Academy | NCAA D-I FBS · CO | 74.2 | -3.4% |
| OU | Ohio University | NCAA D-I FBS · OH | 73.9 | -3.5% |
| SDSU | San Diego State University | NCAA D-I FBS · CA | 73.9 | +1.6% |
| CMU | Central Michigan University | NCAA D-I FBS · MI | 73.4 | -0.1% |
| KSU | Kennesaw State University | NCAA D-I FBS · GA | 73.3 | +0.0% |
| LU | Liberty University | NCAA D-I FBS · VA | 73.0 | +3.4% |
| TU | Temple University | NCAA D-I FBS · PA | 73.0 | +4.1% |
| UMA | University of Massachusetts, Amherst | NCAA D-I FBS · MA | 72.5 | -2.3% |
| MU | Miami University (Ohio) | NCAA D-I FBS · OH | 72.5 | +2.5% |
| ODU | Old Dominion University | NCAA D-I FBS · VA | 72.5 | +2.8% |
| JMU | James Madison University | NCAA D-I FBS · VA | 72.3 | +1.8% |
| GSU | Georgia State University | NCAA D-I FBS · GA | 72.2 | +4.0% |
| EMU | Eastern Michigan University | NCAA D-I FBS · MI | 72.1 | +3.6% |
| UNCC | The University of North Carolina at Charlotte | NCAA D-I FBS · NC | 72.1 | -0.4% |
| UHM | University of Hawaii, Manoa | NCAA D-I FBS · HI | 72.1 | +1.2% |
| UD | University of Delaware | NCAA D-I FBS · DE | 72.0 | +1.4% |
| FIU | Florida International University | NCAA D-I FBS · FL | 71.8 | -2.2% |
| USNA | U.S. Naval Academy | NCAA D-I FBS · MD | 71.8 | +2.5% |
| SJSU | San Jose State University | NCAA D-I FBS · CA | 71.3 | +1.0% |
| UAB | University of Alabama at Birmingham | NCAA D-I FBS · AL | 71.2 | +3.1% |
| BGSU | Bowling Green State University | NCAA D-I FBS · OH | 71.1 | +2.3% |
| USM | The University of Southern Mississippi | NCAA D-I FBS · MS | 71.1 | -2.5% |
| MSU | Missouri State University | NCAA D-I FBS · MO | 71.0 | +1.6% |
| TU | Tulane University | NCAA D-I FBS · LA | 70.7 | -3.3% |
| UNLV | University of Nevada, Las Vegas | NCAA D-I FBS · NV | 70.7 | +3.1% |
| ASU | Appalachian State University | NCAA D-I FBS · NC | 70.3 | -0.9% |
| FAU | Florida Atlantic University | NCAA D-I FBS · FL | 70.2 | -3.6% |
| UTSA | University of Texas at San Antonio | NCAA D-I FBS · TX | 70.2 | +2.3% |
| NIU | Northern Illinois University | NCAA D-I FBS · IL | 70.2 | +2.6% |
| SHSU | Sam Houston State University | NCAA D-I FBS · TX | 70.0 | +2.0% |
| ULM | University of Louisiana Monroe | NCAA D-I FBS · LA | 70.0 | -1.5% |
| KSU | Kent State University | NCAA D-I FBS · OH | 69.8 | +0.4% |
| ECU | East Carolina University | NCAA D-I FBS · NC | 69.7 | -3.1% |
| UT | The University of Tulsa | NCAA D-I FBS · OK | 69.7 | -3.5% |
| GSU | Georgia Southern University | NCAA D-I FBS · GA | 69.5 | -2.2% |
| ULL | University of Louisiana at Lafayette | NCAA D-I FBS · LA | 69.4 | +2.0% |
| WMU | Western Michigan University | NCAA D-I FBS · MI | 69.3 | -3.3% |
| UNM | University of New Mexico | NCAA D-I FBS · NM | 69.3 | -3.6% |
| BSU | Ball State University | NCAA D-I FBS · IN | 69.1 | +3.2% |
| UBSU | University at Buffalo, the State University of New York | NCAA D-I FBS · NY | 69.1 | +3.3% |
| MU | Marshall University | NCAA D-I FBS · WV | 69.0 | -4.2% |
| TU | Troy University | NCAA D-I FBS · AL | 69.0 | -0.2% |
| CCU | Coastal Carolina University | NCAA D-I FBS · SC | 68.9 | +0.0% |
| UTEP | University of Texas at El Paso | NCAA D-I FBS · TX | 68.9 | -3.2% |
| UNT | University of North Texas | NCAA D-I FBS · TX | 68.8 | -3.6% |
| USA | University of South Alabama | NCAA D-I FBS · AL | 68.7 | -2.0% |
| UNR | University of Nevada, Reno | NCAA D-I FBS · NV | 68.7 | +2.8% |
| USF | University of South Florida | NCAA D-I FBS · FL | 68.6 | -0.4% |
| UA | University of Akron | NCAA D-I FBS · OH | 68.2 | +3.8% |
| UM | University of Memphis | NCAA D-I FBS · TN | 68.2 | -1.5% |
| UT | University of Toledo | NCAA D-I FBS · OH | 68.0 | -0.8% |
| NMSU | New Mexico State University | NCAA D-I FBS · NM | 68.0 | -0.8% |
| MTSU | Middle Tennessee State University | NCAA D-I FBS · TN | 67.9 | -3.2% |
| WKU | Western Kentucky University | NCAA D-I FBS · KY | 67.9 | +3.5% |
| LTU | Louisiana Tech University | NCAA D-I FBS · LA | 67.9 | +2.8% |
| JSU | Jacksonville State University | NCAA D-I FBS · AL | 67.4 | -1.7% |
| ASU | Arkansas State University | NCAA D-I FBS · AR | 66.4 | +0.1% |
| RU | Rice University | NCAA D-I FBS · TX | 66.4 | -1.4% |
| UW | University of Wyoming | NCAA D-I FBS · WY | 66.3 | -2.6% |
| HU | Harvard University | NCAA D-I FCS · MA | 63.7 | +1.3% |
| FU | Fordham University | NCAA D-I FCS · NY | 62.9 | +2.7% |
| UP | University of Pennsylvania | NCAA D-I FCS · PA | 62.5 | -1.8% |
| UAPB | University of Arkansas, Pine Bluff | NCAA D-I FCS · AR · HBCU | 62.3 | -1.2% |
| BU | Brown University | NCAA D-I FCS · RI | 61.9 | +1.6% |
| YU | Yale University | NCAA D-I FCS · CT | 61.7 | +3.4% |
| SUBR | Southern University, Baton Rouge | NCAA D-I FCS · LA · HBCU | 61.5 | +1.9% |
| CSUS | California State University, Sacramento | NCAA D-I FCS · CA | 61.3 | -3.1% |
| CU | Cornell University | NCAA D-I FCS · NY | 61.1 | -3.9% |
| VU | Villanova University | NCAA D-I FCS · PA | 60.7 | -0.7% |
| MC | Merrimack College | NCAA D-I FCS · MA | 60.6 | +1.0% |
| DC | Dartmouth College | NCAA D-I FCS · NH | 60.2 | -3.0% |
| UST | University of St. Thomas (Minnesota) | NCAA D-I FCS · MN | 60.0 | -1.0% |
| PU | Princeton University | NCAA D-I FCS · NJ | 59.9 | +2.8% |
| TTU | Tennessee Technological University | NCAA D-I FCS · TN | 59.9 | -2.3% |
| CUBC | Columbia University-Barnard College | NCAA D-I FCS · NY | 59.8 | -0.2% |
| MU | Marist University | NCAA D-I FCS · NY | 59.8 | +0.4% |
| LU | Lehigh University | NCAA D-I FCS · PA | 59.6 | +0.5% |
| GU | Georgetown University | NCAA D-I FCS · DC | 59.6 | +2.3% |
| CHC | College of the Holy Cross | NCAA D-I FCS · MA | 59.4 | -0.2% |
| MSU | Morehead State University | NCAA D-I FCS · KY | 59.4 | +2.7% |
| FDUM | Fairleigh Dickinson University, Metropolitan Campus | NCAA D-I · NJ | 59.3 | -1.4% |
| UTRG | The University of Texas Rio Grande Valley | NCAA D-I FCS · TX | 59.2 | +1.3% |
| BU | Bucknell University | NCAA D-I FCS · PA | 59.0 | -3.2% |
| SBU | Stony Brook University | NCAA D-I FCS · NY | 58.8 | -1.9% |
| WM | William & Mary | NCAA D-I FCS · VA | 58.7 | -0.8% |
| PSU | Portland State University | NCAA D-I FCS · OR | 58.7 | +3.2% |
| DU | Drexel University | NCAA D-I · PA | 58.5 | -1.5% |
| HU | Howard University | NCAA D-I FCS · DC · HBCU | 58.5 | -3.7% |
| CBU | California Baptist University | NCAA D-I · CA | 58.3 | -2.5% |
| UCD | University of California, Davis | NCAA D-I FCS · CA | 58.2 | -1.3% |
| LC | Lafayette College | NCAA D-I FCS · PA | 58.2 | -1.4% |
| UNO | University of Nebraska at Omaha | NCAA D-I · NE | 58.2 | -1.9% |
| JSU | Jackson State University | NCAA D-I FCS · MS · HBCU | 58.1 | +2.7% |
| ISU | Illinois State University | NCAA D-I FCS · IL | 58.1 | -1.8% |
| EKU | Eastern Kentucky University | NCAA D-I FCS · KY | 58.1 | +2.0% |
| LNO | LSU New Orleans | NCAA D-I · LA | 58.0 | +3.3% |
| GWU | George Washington University | NCAA D-I · DC | 58.0 | +0.1% |
| GCU | Grand Canyon University | NCAA D-I · AZ | 57.9 | +4.1% |
| DSU | Delaware State University | NCAA D-I FCS · DE · HBCU | 57.9 | +1.6% |
| CU | Colgate University | NCAA D-I FCS · NY | 57.8 | +3.5% |
| UD | University of Dayton | NCAA D-I FCS · OH | 57.8 | -3.8% |
| UCSD | University of California, San Diego | NCAA D-I · CA | 57.8 | -0.7% |
| SIUC | Southern Illinois University at Carbondale | NCAA D-I FCS · IL | 57.8 | -3.6% |
| URI | University of Rhode Island | NCAA D-I FCS · RI | 57.7 | -1.1% |
| BU | Boston University | NCAA D-I · MA | 57.6 | +1.9% |
| PVMU | Prairie View A&M University | NCAA D-I FCS · TX · HBCU | 57.6 | -3.3% |
| CC | College of Charleston (South Carolina) | NCAA D-I · SC | 57.6 | +1.1% |
| UR | University of Richmond | NCAA D-I FCS · VA | 57.6 | -4.1% |
| UM | University of Maine | NCAA D-I FCS · ME | 57.6 | +3.5% |
| UNC | University of Northern Colorado | NCAA D-I FCS · CO | 57.5 | -2.6% |
| NSU | Norfolk State University | NCAA D-I FCS · VA · HBCU | 57.5 | +1.4% |
| FMU | Florida A&M University | NCAA D-I FCS · FL · HBCU | 57.4 | +2.0% |
| LU | Lamar University | NCAA D-I FCS · TX | 57.4 | +2.9% |
| MU | Mercer University | NCAA D-I FCS · GA | 57.4 | -2.1% |
| NDSU | North Dakota State University | NCAA D-I FCS · ND | 57.4 | -0.4% |
| TSU | Tarleton State University | NCAA D-I FCS · TX | 57.4 | +3.3% |
| CCSU | Central Connecticut State University | NCAA D-I FCS · CT | 57.4 | +2.1% |
| GU | Gonzaga University | NCAA D-I · WA | 57.3 | +3.4% |
| MSU | Morgan State University | NCAA D-I FCS · MD · HBCU | 57.3 | +3.6% |
| PU | Pepperdine University | NCAA D-I · CA | 57.3 | +1.3% |
| GSU | Grambling State University | NCAA D-I FCS · LA · HBCU | 57.2 | +3.8% |
| TSU | Texas Southern University | NCAA D-I FCS · TX · HBCU | 57.2 | -3.2% |
| MSUB | Montana State University-Bozeman | NCAA D-I FCS · MT | 57.2 | -0.3% |
WBB · Division I — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$88.78T
annual GDP in the footprint
Employer firms
30.4M
businesses that can buy inventory
Small businesses
118.6M
incl. non-employer firms
Addressable pool
$6836.4M
local sponsor $ per year
FSUNCAA D-I FBS · FL · FL$1.70T · 787K firms
UPNCAA D-I FBS · PA · PA$1.01T · 342K firms
ULNCAA D-I FBS · KY · KY$290B · 106K firms
NCSUNCAA D-I FBS · NC · NC$830B · 303K firms
BCNCAA D-I FBS · MA · MA$780B · 216K firms
VPISNCAA D-I FBS · VA · VA$720B · 240K firms
UCBNCAA D-I FBS · CA · CA$4.10T · 1.2M firms
GITNCAA D-I FBS · GA · GA$830B · 305K firms
UINCAA D-I FBS · IA · IA$260B · 82K firms
MSUNCAA D-I FBS · MI · MI$690B · 265K firms
RSUNNCAA D-I FBS · NJ · NJ$830B · 298K firms
UMTCNCAA D-I FBS · MN · MN$500B · 163K firms
OSUNCAA D-I FBS · OH · OH$890B · 311K firms
UWMNCAA D-I FBS · WI · WI$450B · 156K firms
IUBNCAA D-I FBS · IN · IN$500B · 167K firms
UMCPNCAA D-I FBS · MD · MD$545B · 177K firms
UNLNCAA D-I FBS · NE · NE$175B · 55K firms
UONCAA D-I FBS · OR · OR$320B · 133K firms
UIUCNCAA D-I FBS · IL · IL$1.15T · 345K firms
LSUNCAA D-I FBS · LA · LA$320B · 101K firms
UANCAA D-I FBS · AL · AL$320B · 125K firms
UTKNCAA D-I FBS · TN · TN$520B · 183K firms
UTANCAA D-I FBS · TX · TX$2.70T · 860K firms
UAFNCAA D-I FBS · AR · AR$190B · 71K firms
UONCAA D-I FBS · OK · OK$265B · 107K firms
USCCNCAA D-I FBS · SC · SC$335B · 139K firms
UMCNCAA D-I FBS · MO · MO$445B · 163K firms
MSUNCAA D-I FBS · MS · MS$155B · 62K firms
ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms
WVUNCAA D-I FBS · WV · VA$720B · 240K firms
UKNCAA D-I FBS · KS · KS$230B · 75K firms
UUNCAA D-I FBS · UT · UT$275B · 118K firms
UCBNCAA D-I FBS · CO · CO$555B · 192K firms
BSUNCAA D-I FBS · ID · ID$125B · 61K firms
MUNCAA D-I FBS · OH · FL$1.70T · 787K firms
UBSUNCAA D-I FBS · NY · NY$2.30T · 640K firms
UDNCAA D-I FBS · DE · DE$100B · 29K firms
NMSUNCAA D-I FBS · NM · NM$135B · 49K firms
JSUNCAA D-I FBS · AL · FL$1.70T · 787K firms
UHMNCAA D-I FBS · HI · HI$105B · 41K firms
UNLVNCAA D-I FBS · NV · NV$235B · 90K firms
UWNCAA D-I FBS · WY · WY$51B · 21K firms
UCDNCAA D-I FCS · CA · CA$4.10T · 1.2M firms
UPNCAA D-I FCS · PA · PA$1.01T · 342K firms
BUNCAA D-I · MA · MA$780B · 216K firms
LUMNCAA D-I · MD · MD$545B · 177K firms
UAPBNCAA D-I FCS · AR · HBCU · AR$190B · 71K firms
SUBRNCAA D-I FCS · LA · HBCU · LA$320B · 101K firms
JSUNCAA D-I FCS · MS · HBCU · MS$155B · 62K firms
FMUNCAA D-I FCS · FL · HBCU · FL$1.70T · 787K firms
TSUNCAA D-I FCS · TX · HBCU · TX$2.70T · 860K firms
AMUNCAA D-I FCS · AL · HBCU · AL$320B · 125K firms
UCNCAA D-I FBS · CT · CT$360B · 104K firms
SJSUNCAA D-I · NY · NY$2.30T · 640K firms
PCNCAA D-I · RI · RI$78B · 31K firms
CCNCAA D-I · SC · SC$335B · 139K firms
NCTSNCAA D-I FCS · NC · HBCU · NC$830B · 303K firms
UNCWNCAA D-I · NC · NC$830B · 303K firms
PSUNCAA D-I FCS · OR · OR$320B · 133K firms
UNCNCAA D-I FCS · CO · CO$555B · 192K firms
MSUBNCAA D-I FCS · MT · MT$78B · 38K firms
ISUNCAA D-I FCS · ID · ID$125B · 61K firms
SUUNCAA D-I FCS · UT · UT$275B · 118K firms
NAUNCAA D-I FCS · AZ · AZ$545B · 208K firms
UTRGNCAA D-I FCS · TX · TX$2.70T · 860K firms
LNONCAA D-I · LA · LA$320B · 101K firms
SLUNCAA D-I FCS · LA · LA$320B · 101K firms
TMUCNCAA D-I · TX · TX$2.70T · 860K firms
URINCAA D-I FCS · RI · RI$78B · 31K firms
URNCAA D-I FCS · VA · VA$720B · 240K firms
VCUNCAA D-I · VA · VA$720B · 240K firms
LUCNCAA D-I · IL · IL$1.15T · 345K firms
SLUNCAA D-I · MO · MO$445B · 163K firms
CBUNCAA D-I · CA · CA$4.10T · 1.2M firms
UVUNCAA D-I · UT · UT$275B · 118K firms
TTUNCAA D-I FCS · TN · TN$520B · 183K firms
DSUNCAA D-I FCS · DE · HBCU · DE$100B · 29K firms
NSUNCAA D-I FCS · VA · HBCU · VA$720B · 240K firms
SCSUNCAA D-I FCS · SC · HBCU · SC$335B · 139K firms
UMESNCAA D-I · MD · HBCU · MD$545B · 177K firms
USTNCAA D-I FCS · MN · MN$500B · 163K firms
UNONCAA D-I · NE · NE$175B · 55K firms
NDSUNCAA D-I FCS · ND · ND$80B · 26K firms
SDSUNCAA D-I FCS · SD · SD$76B · 29K firms
TSUNCAA D-I FCS · TN · HBCU · TN$520B · 183K firms
WIUNCAA D-I FCS · IL · IL$1.15T · 345K firms
SMSUNCAA D-I FCS · MO · MO$445B · 163K firms
USINCAA D-I · IN · IN$500B · 167K firms
ISUNCAA D-I FCS · IN · IN$500B · 167K firms
UNINCAA D-I FCS · IA · IA$260B · 82K firms
UMNCAA D-I FCS · ME · ME$90B · 42K firms
NJITNCAA D-I · NJ · NJ$830B · 298K firms
UNHNCAA D-I FCS · NH · NH$115B · 44K firms
UVNCAA D-I · VT · VT$44B · 21K firms
CSUNCAA D-I · OH · OH$890B · 311K firms
UWMNCAA D-I · WI · WI$450B · 156K firms
NKUNCAA D-I · KY · KY$290B · 106K firms
OUNCAA D-I · MI · CA$4.10T · 1.2M firms
UDMNCAA D-I · MI · MI$690B · 265K firms
SUNCAA D-I · WA · WA$830B · 242K firms
UDNCAA D-I · CO · CO$555B · 192K firms
UPNCAA D-I · OR · OR$320B · 133K firms
EKUNCAA D-I FCS · KY · KY$290B · 106K firms
APSUNCAA D-I FCS · TN · TX$2.70T · 860K firms
UALRNCAA D-I · AR · AR$190B · 71K firms
UCANCAA D-I FCS · AR · AR$190B · 71K firms
UNANCAA D-I FCS · AL · AL$320B · 125K firms
UWGNCAA D-II · GA · GA$830B · 305K firms
JUNCAA D-I · FL · FL$1.70T · 787K firms
QUCNCAA D-I · NC · NY$2.30T · 640K firms
UWFNCAA D-II · FL · FL$1.70T · 787K firms
CCSUNCAA D-I FCS · CT · CT$360B · 104K firms
Where the budget sits
Banking & insurance$1068.0M
Auto & dealer groups$804.6M
Healthcare systems$783.8M
Retail & commerce$645.7M
Tech & software$640.3M
QSR & beverage$603.6M
- · NCAA D-I FBS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$1,067,950K a year) — lead the sell there.
- · 118,562,407 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why WBB · Division I carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$2.36B
$1.30B – $4.35B
Market cap
$14.13B
$5.44B – $35.25B
Sponsorship band
$2.33B
$1.28B – $4.30B / yr
Fan economy
$49.2M
820,000 fans · $60/yr
Fan economy split
Gate & live attendance$20.2M
Merchandise & licensed product$16.7M
Digital, content & subscriptions$12.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $6836.4M local sponsor pool.
- · 820,000 monetizable fans at $60/yr drive $49.20M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is WBB · Division I's market economy priced through visibility — move the visibility score and the whole stack moves with it.