← League index
WBB-D1 · Basketball (W) · D-I
WBB · Division I
Index 2080.00 -3.65%32 conferences363 programs5,445 modeled athletes4.1M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
Pac-12 Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| BSU | Boise State University | NCAA D-I FBS · ID | 88.7 | -2.1% |
| TSU | Texas State University | NCAA D-I FBS · TX | 88.3 | -2.2% |
| OSU | Oregon State University | NCAA D-I FBS · OR | 87.3 | +0.3% |
| CSUF | California State University, Fresno | NCAA D-I FBS · CA | 87.0 | -0.6% |
| WSU | Washington State University | NCAA D-I FBS · WA | 86.3 | -0.1% |
| CSU | Colorado State University | NCAA D-I FBS · CO | 86.1 | +0.1% |
| USU | Utah State University | NCAA D-I FBS · UT | 84.9 | -3.3% |
| GU | Gonzaga University | NCAA D-I · WA | 57.3 | +3.4% |
Pac-12 Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$8.07T
annual GDP in the footprint
Employer firms
2.6M
businesses that can buy inventory
Small businesses
10.1M
incl. non-employer firms
Addressable pool
$621.8M
local sponsor $ per year
BSUNCAA D-I FBS · ID · ID$125B · 61K firms
TSUNCAA D-I FBS · TX · TX$2.70T · 860K firms
OSUNCAA D-I FBS · OR · OR$320B · 133K firms
CSUFNCAA D-I FBS · CA · CA$4.10T · 1.2M firms
CSUNCAA D-I FBS · CO · CO$555B · 192K firms
USUNCAA D-I FBS · UT · UT$275B · 118K firms
Where the budget sits
Banking & insurance$83.3M
Tech & software$80.8M
Auto & dealer groups$66.6M
Healthcare systems$63.1M
Retail & commerce$59.2M
QSR & beverage$55.5M
- · NCAA D-I FBS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$83,311K a year) — lead the sell there.
- · 10,115,306 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Pac-12 Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$241.0M
$133.6M – $440.5M
Market cap
$1.45B
$561.0M – $3.57B
Sponsorship band
$211.5M
$116.3M – $391.3M / yr
Fan economy
$49.2M
820,000 fans · $60/yr
Fan economy split
Gate & live attendance$20.2M
Merchandise & licensed product$16.7M
Digital, content & subscriptions$12.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $621.8M local sponsor pool.
- · 820,000 monetizable fans at $60/yr drive $49.20M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Pac-12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.