← League index
WBB-D1 · Basketball (W) · D-I
WBB · Division I
Index 2080.00 -3.65%32 conferences363 programs5,445 modeled athletes4.1M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
Sun Belt Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ODU | Old Dominion University | NCAA D-I FBS · VA | 72.5 | +2.8% |
| JMU | James Madison University | NCAA D-I FBS · VA | 72.3 | +1.8% |
| GSU | Georgia State University | NCAA D-I FBS · GA | 72.2 | +4.0% |
| USM | The University of Southern Mississippi | NCAA D-I FBS · MS | 71.1 | -2.5% |
| ASU | Appalachian State University | NCAA D-I FBS · NC | 70.3 | -0.9% |
| ULM | University of Louisiana Monroe | NCAA D-I FBS · LA | 70.0 | -1.5% |
| GSU | Georgia Southern University | NCAA D-I FBS · GA | 69.5 | -2.2% |
| ULL | University of Louisiana at Lafayette | NCAA D-I FBS · LA | 69.4 | +2.0% |
| MU | Marshall University | NCAA D-I FBS · WV | 69.0 | -4.2% |
| TU | Troy University | NCAA D-I FBS · AL | 69.0 | -0.2% |
| CCU | Coastal Carolina University | NCAA D-I FBS · SC | 68.9 | +0.0% |
| USA | University of South Alabama | NCAA D-I FBS · AL | 68.7 | -2.0% |
| LTU | Louisiana Tech University | NCAA D-I FBS · LA | 67.9 | +2.8% |
| ASU | Arkansas State University | NCAA D-I FBS · AR | 66.4 | +0.1% |
Sun Belt Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$1.81T
annual GDP in the footprint
Employer firms
664K
businesses that can buy inventory
Small businesses
2.6M
incl. non-employer firms
Addressable pool
$139.8M
local sponsor $ per year
GSUNCAA D-I FBS · GA · GA$830B · 305K firms
USMNCAA D-I FBS · MS · MS$155B · 62K firms
ULMNCAA D-I FBS · LA · LA$320B · 101K firms
USANCAA D-I FBS · AL · AL$320B · 125K firms
ASUNCAA D-I FBS · AR · AR$190B · 71K firms
Where the budget sits
Banking & insurance$19.1M
Auto & dealer groups$16.8M
Retail & commerce$15.1M
Healthcare systems$14.6M
QSR & beverage$12.8M
Energy & utilities$12.1M
- · NCAA D-I FBS · GA is the commercial anchor — $830B of output and 305,027 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$19,138K a year) — lead the sell there.
- · 2,591,172 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Sun Belt Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$77.1M
$43.4M – $137.2M
Market cap
$462.4M
$182.2M – $1.11B
Sponsorship band
$47.5M
$26.1M – $88.0M / yr
Fan economy
$49.2M
820,000 fans · $60/yr
Fan economy split
Gate & live attendance$20.2M
Merchandise & licensed product$16.7M
Digital, content & subscriptions$12.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $139.8M local sponsor pool.
- · 820,000 monetizable fans at $60/yr drive $49.20M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Sun Belt Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.