← League index
WBB-D1 · Basketball (W) · D-I
WBB · Division I
Index 2080.00 -3.65%32 conferences363 programs5,445 modeled athletes4.1M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
Southland Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| UTRG | The University of Texas Rio Grande Valley | NCAA D-I FCS · TX | 59.2 | +1.3% |
| LNO | LSU New Orleans | NCAA D-I · LA | 58.0 | +3.3% |
| LU | Lamar University | NCAA D-I FCS · TX | 57.4 | +2.9% |
| ETMU | East Texas A&M University | NCAA D-I FCS · TX | 57.2 | +0.2% |
| UIW | University of the Incarnate Word | NCAA D-I FCS · TX | 57.1 | +1.3% |
| SLU | Southeastern Louisiana University | NCAA D-I FCS · LA | 56.7 | -0.8% |
| MSU | McNeese State University | NCAA D-I FCS · LA | 55.6 | +0.5% |
| HCU | Houston Christian University | NCAA D-I FCS · TX | 55.4 | +3.9% |
| NSU | Northwestern State University | NCAA D-I FCS · LA | 55.1 | -3.0% |
| SFAS | Stephen F. Austin State University | NCAA D-I FCS · TX | 55.1 | -3.5% |
| NSU | Nicholls State University | NCAA D-I FCS · LA | 53.3 | +1.0% |
| TMUC | Texas A&M University-Corpus Christi | NCAA D-I · TX | 53.2 | -2.1% |
Southland Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$6.04T
annual GDP in the footprint
Employer firms
1.9M
businesses that can buy inventory
Small businesses
7.5M
incl. non-employer firms
Addressable pool
$465.1M
local sponsor $ per year
UTRGNCAA D-I FCS · TX · TX$2.70T · 860K firms
LNONCAA D-I · LA · LA$320B · 101K firms
SLUNCAA D-I FCS · LA · LA$320B · 101K firms
TMUCNCAA D-I · TX · TX$2.70T · 860K firms
Where the budget sits
Energy & utilities$70.8M
Banking & insurance$60.7M
Healthcare systems$48.9M
Auto & dealer groups$48.5M
QSR & beverage$40.4M
Retail & commerce$40.4M
- · NCAA D-I FCS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Energy & utilities holds the largest slice of local budget here (15% of the pool, ~$70,773K a year) — lead the sell there.
- · 7,499,046 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southland Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$187.7M
$104.2M – $341.9M
Market cap
$1.13B
$437.8M – $2.77B
Sponsorship band
$158.2M
$87.0M – $292.7M / yr
Fan economy
$49.2M
820,000 fans · $60/yr
Fan economy split
Gate & live attendance$20.2M
Merchandise & licensed product$16.7M
Digital, content & subscriptions$12.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $465.1M local sponsor pool.
- · 820,000 monetizable fans at $60/yr drive $49.20M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southland Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.