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WBB-D1 · Basketball (W) · D-I

WBB · Division I

Index 2080.00 -3.65%32 conferences363 programs5,445 modeled athletes4.1M engagement volume

Conferences

Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7

Horizon League — programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

TickerProgramDetailRUTS24h
NIUNorthern Illinois UniversityNCAA D-I FBS · IL70.2+2.6%
YSUYoungstown State UniversityNCAA D-I FCS · OH55.2+3.8%
CSUCleveland State UniversityNCAA D-I · OH55.0+2.4%
RMURobert Morris UniversityNCAA D-I FCS · PA54.1+3.4%
UWMUniversity of Wisconsin-MilwaukeeNCAA D-I · WI53.9-0.7%
UWGBUniversity of Wisconsin-Green BayNCAA D-I · WI53.6-2.2%
NKUNorthern Kentucky UniversityNCAA D-I · KY53.5+1.2%
OUOakland UniversityNCAA D-I · MI53.3+0.8%
PUFWPurdue University Fort WayneNCAA D-I · IN53.0-2.9%
WSUWright State UniversityNCAA D-I · OH52.8-0.2%
IUIIndiana University IndianapolisNCAA D-I · IN52.3+2.3%
UDMUniversity of Detroit MercyNCAA D-I · MI50.8+1.1%

Horizon League — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS
99 / 100
Market output
$8.07T
annual GDP in the footprint
Employer firms
2.6M
businesses that can buy inventory
Small businesses
10.1M
incl. non-employer firms
Addressable pool
$621.4M
local sponsor $ per year
NIUNCAA D-I FBS · IL · IL$1.15T · 345K firms
CSUNCAA D-I · OH · OH$890B · 311K firms
UWMNCAA D-I · WI · WI$450B · 156K firms
NKUNCAA D-I · KY · KY$290B · 106K firms
OUNCAA D-I · MI · CA$4.10T · 1.2M firms
IUINCAA D-I · IN · IN$500B · 167K firms
UDMNCAA D-I · MI · MI$690B · 265K firms
Where the budget sits
Auto & dealer groups$101.3M
Banking & insurance$90.6M
Healthcare systems$67.3M
Tech & software$58.6M
QSR & beverage$54.2M
Retail & commerce$54.2M
  • · NCAA D-I · MI is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
  • · Auto & dealer groups holds the largest slice of local budget here (16% of the pool, ~$101,319K a year) — lead the sell there.
  • · 10,060,658 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Horizon League carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$240.9M
$133.5M – $440.3M
Market cap
$1.45B
$560.7M – $3.57B
Sponsorship band
$211.4M
$116.3M – $391.1M / yr
Fan economy
$49.2M
820,000 fans · $60/yr
Fan economy split
Gate & live attendance$20.2M
Merchandise & licensed product$16.7M
Digital, content & subscriptions$12.3M
  • · Visibility 100.0 converts to a 25.2% capture rate against a $621.4M local sponsor pool.
  • · 820,000 monetizable fans at $60/yr drive $49.20M of fan-economy revenue.
  • · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Horizon League's market economy priced through visibility — move the visibility score and the whole stack moves with it.