← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
American Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| UNCC | The University of North Carolina at Charlotte | NCAA D-I FBS · NC | 72.1 | -0.4% |
| UAB | University of Alabama at Birmingham | NCAA D-I FBS · AL | 71.2 | +3.1% |
| FAU | Florida Atlantic University | NCAA D-I FBS · FL | 70.2 | -3.6% |
| UTSA | University of Texas at San Antonio | NCAA D-I FBS · TX | 70.2 | +2.3% |
| ECU | East Carolina University | NCAA D-I FBS · NC | 69.7 | -3.1% |
| UT | The University of Tulsa | NCAA D-I FBS · OK | 69.7 | -3.5% |
| UNT | University of North Texas | NCAA D-I FBS · TX | 68.8 | -3.6% |
| USF | University of South Florida | NCAA D-I FBS · FL | 68.6 | -0.4% |
| UM | University of Memphis | NCAA D-I FBS · TN | 68.2 | -1.5% |
| WSU | Wichita State University | NCAA D-I · KS | 54.5 | +4.0% |
American Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$6.07T
annual GDP in the footprint
Employer firms
2.3M
businesses that can buy inventory
Small businesses
8.8M
incl. non-employer firms
Addressable pool
$467.4M
local sponsor $ per year
UNCCNCAA D-I FBS · NC · NC$830B · 303K firms
UABNCAA D-I FBS · AL · AL$320B · 125K firms
FAUNCAA D-I FBS · FL · FL$1.70T · 787K firms
UTSANCAA D-I FBS · TX · TX$2.70T · 860K firms
UMNCAA D-I FBS · TN · TN$520B · 183K firms
Where the budget sits
Banking & insurance$72.4M
Healthcare systems$63.0M
Auto & dealer groups$54.0M
Retail & commerce$42.5M
QSR & beverage$40.9M
Tech & software$38.3M
- · NCAA D-I FBS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (15% of the pool, ~$72,365K a year) — lead the sell there.
- · 8,801,829 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why American Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$169.1M
$93.3M – $311.0M
Market cap
$1.01B
$392.0M – $2.52B
Sponsorship band
$159.0M
$87.5M – $294.2M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $467.4M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is American Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.