← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Big Sky Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| PSU | Portland State University | NCAA D-I FCS · OR | 58.7 | +3.2% |
| UNC | University of Northern Colorado | NCAA D-I FCS · CO | 57.5 | -2.6% |
| ISU | Idaho State University | NCAA D-I FCS · ID | 56.5 | -2.3% |
| SUU | Southern Utah University | NCAA D-I FCS · UT | 56.5 | -2.3% |
| UTU | Utah Tech University | NCAA D-I FCS · UT | 56.2 | -1.5% |
| WSU | Weber State University | NCAA D-I FCS · UT | 55.4 | +1.8% |
| UM | University of Montana | NCAA D-I FCS · MT | 53.7 | -3.7% |
Big Sky Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$1.35T
annual GDP in the footprint
Employer firms
542K
businesses that can buy inventory
Small businesses
2.1M
incl. non-employer firms
Addressable pool
$104.2M
local sponsor $ per year
PSUNCAA D-I FCS · OR · OR$320B · 133K firms
UNCNCAA D-I FCS · CO · CO$555B · 192K firms
ISUNCAA D-I FCS · ID · ID$125B · 61K firms
SUUNCAA D-I FCS · UT · UT$275B · 118K firms
UMNCAA D-I FCS · MT · MT$78B · 38K firms
Where the budget sits
Banking & insurance$14.4M
Tech & software$12.2M
Auto & dealer groups$11.5M
Healthcare systems$10.5M
Retail & commerce$10.3M
QSR & beverage$9.6M
- · NCAA D-I FCS · CO is the commercial anchor — $555B of output and 192,437 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$14,374K a year) — lead the sell there.
- · 2,112,869 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big Sky Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$45.5M
$25.4M – $82.4M
Market cap
$273.1M
$106.6M – $667.2M
Sponsorship band
$35.4M
$19.5M – $65.6M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $104.2M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big Sky Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.