SB-D1 · Softball · D-I

Softball · Division I

Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume

Conferences

Atlantic Coast Conference15 · 90.6 Big Ten Conference17 · 89.5 Southeastern Conference15 · 89.0 Big 12 Conference11 · 89.0 Pac-12 Conference6 · 87.0 Mid-American Conference11 · 70.6 Conference USA10 · 70.2 Sun Belt Conference12 · 69.9 American Conference10 · 68.3 Mountain West Conference9 · 67.9 The Ivy League8 · 61.4 Patriot League7 · 60.9 BIG EAST Conference9 · 58.0 Southwestern Athletic Conf.12 · 57.8 Atlantic 10 Conference9 · 56.5 Big Sky Conference7 · 56.4 The Summit League7 · 56.3 Coastal Athletic Association11 · 56.2 Big West Conference11 · 56.0 Southern Conference9 · 55.9 Mid-Eastern Athletic Conf.8 · 55.8 Southland Conference10 · 55.6 Horizon League8 · 55.4 Ohio Valley Conference9 · 55.2 America East Conference6 · 55.2 Missouri Valley Conference11 · 54.9 Metro Conference13 · 54.6 West Coast Conference6 · 54.4 United Athletic Conference8 · 53.8 Atlantic Sun Conference8 · 53.3 Big South Conference7 · 53.1 Northeast Conference8 · 52.1

Big 12 Conference — programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

Ticker	Program	Detail	RUTS	24h
ASU	Arizona State University	NCAA D-I FBS · AZ	92.6	-0.7%
UCF	University of Central Florida	NCAA D-I FBS · FL	89.9	+3.1%
UK	University of Kansas	NCAA D-I FBS · KS	89.9	-3.8%
UU	University of Utah	NCAA D-I FBS · UT	89.9	+0.9%
UA	University of Arizona	NCAA D-I FBS · AZ	89.2	-1.3%
BU	Baylor University	NCAA D-I FBS · TX	89.1	+3.4%
BYU	Brigham Young University	NCAA D-I FBS · UT	88.7	+3.0%
ISU	Iowa State University	NCAA D-I FBS · IA	88.3	+2.5%
OSU	Oklahoma State University	NCAA D-I FBS · OK	88.2	+3.3%
TTU	Texas Tech University	NCAA D-I FBS · TX	86.9	-2.6%
UH	University of Houston	NCAA D-I FBS · TX	86.0	+0.2%

Big 12 Conference — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS

99 / 100

Market output

$5.97T

annual GDP in the footprint

Employer firms

2.2M

businesses that can buy inventory

Small businesses

8.7M

incl. non-employer firms

Addressable pool

$460.1M

local sponsor $ per year

ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms

UCFNCAA D-I FBS · FL · FL$1.70T · 787K firms

UKNCAA D-I FBS · KS · KS$230B · 75K firms

UUNCAA D-I FBS · UT · UT$275B · 118K firms

ISUNCAA D-I FBS · IA · IA$260B · 82K firms

OSUNCAA D-I FBS · OK · OK$265B · 107K firms

TTUNCAA D-I FBS · TX · TX$2.70T · 860K firms

Where the budget sits

Banking & insurance$65.5M

Healthcare systems$50.0M

Auto & dealer groups$49.6M

Energy & utilities$43.4M

Tech & software$43.0M

Retail & commerce$42.5M

· NCAA D-I FBS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
· Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$65,531K a year) — lead the sell there.
· 8,719,250 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
· This business base is why Big 12 Conference carries earnings potential beyond raw follower count.

League earning potential, market cap & fan economy

6× · vis 100.0

Annual earning potential

$166.6M

$92.0M – $306.4M

Market cap

$999.6M

$386.3M – $2.48B

Sponsorship band

$156.5M

$86.1M – $289.6M / yr

Fan economy

$16.8M

280,000 fans · $60/yr

Fan economy split

Gate & live attendance$6.9M

Merchandise & licensed product$5.7M

Digital, content & subscriptions$4.2M

· Visibility 100.0 converts to a 25.2% capture rate against a $460.1M local sponsor pool.
· 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
· Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
· Every figure above is Big 12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.