← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Mountain West Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| SDSU | San Diego State University | NCAA D-I FBS · CA | 73.9 | +1.6% |
| UHM | University of Hawaii, Manoa | NCAA D-I FBS · HI | 72.1 | +1.2% |
| SJSU | San Jose State University | NCAA D-I FBS · CA | 71.3 | +1.0% |
| UNLV | University of Nevada, Las Vegas | NCAA D-I FBS · NV | 70.7 | +3.1% |
| UNM | University of New Mexico | NCAA D-I FBS · NM | 69.3 | -3.6% |
| UTEP | University of Texas at El Paso | NCAA D-I FBS · TX | 68.9 | -3.2% |
| UNR | University of Nevada, Reno | NCAA D-I FBS · NV | 68.7 | +2.8% |
| UCD | University of California, Davis | NCAA D-I FCS · CA | 58.2 | -1.3% |
| GCU | Grand Canyon University | NCAA D-I · AZ | 57.9 | +4.1% |
Mountain West Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$11.38T
annual GDP in the footprint
Employer firms
3.5M
businesses that can buy inventory
Small businesses
13.6M
incl. non-employer firms
Addressable pool
$875.9M
local sponsor $ per year
SDSUNCAA D-I FBS · CA · CA$4.10T · 1.2M firms
UHMNCAA D-I FBS · HI · HI$105B · 41K firms
UNLVNCAA D-I FBS · NV · NV$235B · 90K firms
UNMNCAA D-I FBS · NM · NM$135B · 49K firms
UTEPNCAA D-I FBS · TX · TX$2.70T · 860K firms
UCDNCAA D-I FCS · CA · CA$4.10T · 1.2M firms
Where the budget sits
Banking & insurance$112.5M
Tech & software$101.2M
Travel, gaming & hospitality$98.8M
Auto & dealer groups$90.0M
Healthcare systems$85.2M
Energy & utilities$75.2M
- · NCAA D-I FBS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$112,452K a year) — lead the sell there.
- · 13,644,908 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Mountain West Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$308.1M
$169.8M – $568.0M
Market cap
$1.85B
$713.0M – $4.60B
Sponsorship band
$298.0M
$163.9M – $551.2M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $875.9M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Mountain West Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.