← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Sun Belt Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| JMU | James Madison University | NCAA D-I FBS · VA | 72.3 | +1.8% |
| GSU | Georgia State University | NCAA D-I FBS · GA | 72.2 | +4.0% |
| USM | The University of Southern Mississippi | NCAA D-I FBS · MS | 71.1 | -2.5% |
| ASU | Appalachian State University | NCAA D-I FBS · NC | 70.3 | -0.9% |
| ULM | University of Louisiana Monroe | NCAA D-I FBS · LA | 70.0 | -1.5% |
| GSU | Georgia Southern University | NCAA D-I FBS · GA | 69.5 | -2.2% |
| ULL | University of Louisiana at Lafayette | NCAA D-I FBS · LA | 69.4 | +2.0% |
| MU | Marshall University | NCAA D-I FBS · WV | 69.0 | -4.2% |
| TU | Troy University | NCAA D-I FBS · AL | 69.0 | -0.2% |
| CCU | Coastal Carolina University | NCAA D-I FBS · SC | 68.9 | +0.0% |
| USA | University of South Alabama | NCAA D-I FBS · AL | 68.7 | -2.0% |
| LTU | Louisiana Tech University | NCAA D-I FBS · LA | 67.9 | +2.8% |
Sun Belt Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$1.63T
annual GDP in the footprint
Employer firms
593K
businesses that can buy inventory
Small businesses
2.3M
incl. non-employer firms
Addressable pool
$125.1M
local sponsor $ per year
GSUNCAA D-I FBS · GA · GA$830B · 305K firms
USMNCAA D-I FBS · MS · MS$155B · 62K firms
ULMNCAA D-I FBS · LA · LA$320B · 101K firms
USANCAA D-I FBS · AL · AL$320B · 125K firms
Where the budget sits
Banking & insurance$17.3M
Auto & dealer groups$15.5M
Healthcare systems$13.3M
Energy & utilities$11.7M
QSR & beverage$11.5M
Retail & commerce$11.5M
- · NCAA D-I FBS · GA is the commercial anchor — $830B of output and 305,027 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$17,271K a year) — lead the sell there.
- · 2,312,451 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Sun Belt Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$52.6M
$29.3M – $95.5M
Market cap
$315.9M
$123.0M – $774.0M
Sponsorship band
$42.6M
$23.4M – $78.7M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $125.1M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Sun Belt Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.