SB-D1 · Softball · D-I

Softball · Division I

Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume

Conferences

Atlantic Coast Conference15 · 90.6 Big Ten Conference17 · 89.5 Southeastern Conference15 · 89.0 Big 12 Conference11 · 89.0 Pac-12 Conference6 · 87.0 Mid-American Conference11 · 70.6 Conference USA10 · 70.2 Sun Belt Conference12 · 69.9 American Conference10 · 68.3 Mountain West Conference9 · 67.9 The Ivy League8 · 61.4 Patriot League7 · 60.9 BIG EAST Conference9 · 58.0 Southwestern Athletic Conf.12 · 57.8 Atlantic 10 Conference9 · 56.5 Big Sky Conference7 · 56.4 The Summit League7 · 56.3 Coastal Athletic Association11 · 56.2 Big West Conference11 · 56.0 Southern Conference9 · 55.9 Mid-Eastern Athletic Conf.8 · 55.8 Southland Conference10 · 55.6 Horizon League8 · 55.4 Ohio Valley Conference9 · 55.2 America East Conference6 · 55.2 Missouri Valley Conference11 · 54.9 Metro Conference13 · 54.6 West Coast Conference6 · 54.4 United Athletic Conference8 · 53.8 Atlantic Sun Conference8 · 53.3 Big South Conference7 · 53.1 Northeast Conference8 · 52.1

All programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

Ticker	Program	Detail	RUTS	24h
PSU	Pennsylvania State University	NCAA D-I FBS · PA	94.6	+0.4%
FSU	Florida State University	NCAA D-I FBS · FL	92.9	+0.4%
SU	Stanford University	NCAA D-I FBS · CA	92.9	-1.2%
ASU	Arizona State University	NCAA D-I FBS · AZ	92.6	-0.7%
DU	Duke University	NCAA D-I FBS · NC	92.2	+1.6%
UP	University of Pittsburgh	NCAA D-I FBS · PA	91.9	-2.4%
UI	University of Iowa	NCAA D-I FBS · IA	91.6	-2.2%
MSU	Michigan State University	NCAA D-I FBS · MI	91.6	+1.6%
UND	University of Notre Dame	NCAA D-I FBS · IN	91.4	-1.3%
LSU	Louisiana State University	NCAA D-I FBS · LA	91.3	-4.1%
UL	University of Louisville	NCAA D-I FBS · KY	91.1	+4.1%
NCSU	North Carolina State University	NCAA D-I FBS · NC	91.0	+2.8%
UF	University of Florida	NCAA D-I FBS · FL	91.0	+1.6%
UA	University of Alabama	NCAA D-I FBS · AL	90.8	+0.0%
BC	Boston College	NCAA D-I FBS · MA	90.7	+0.3%
UK	University of Kentucky	NCAA D-I FBS · KY	90.7	-2.7%
UM	University of Michigan	NCAA D-I FBS · MI	90.6	+0.4%
VPIS	Virginia Polytechnic Institute and State University	NCAA D-I FBS · VA	90.5	-1.1%
UV	University of Virginia	NCAA D-I FBS · VA	90.5	-0.4%
UCB	University of California, Berkeley	NCAA D-I FBS · CA	90.4	+0.7%
UTK	University of Tennessee, Knoxville	NCAA D-I FBS · TN	90.2	-1.5%
RSUN	Rutgers, The State University of New Jersey, New Brunswick	NCAA D-I FBS · NJ	90.1	+0.1%
UTA	University of Texas at Austin	NCAA D-I FBS · TX	90.1	+2.1%
UAF	University of Arkansas, Fayetteville	NCAA D-I FBS · AR	90.0	+1.9%
UMTC	University of Minnesota, Twin Cities	NCAA D-I FBS · MN	89.9	+2.1%
OSU	The Ohio State University	NCAA D-I FBS · OH	89.9	-4.2%
UCF	University of Central Florida	NCAA D-I FBS · FL	89.9	+3.1%
UK	University of Kansas	NCAA D-I FBS · KS	89.9	-3.8%
UU	University of Utah	NCAA D-I FBS · UT	89.9	+0.9%
NU	Northwestern University	NCAA D-I FBS · IL	89.6	+1.5%
UO	University of Oklahoma	NCAA D-I FBS · OK	89.4	+0.5%
GIT	Georgia Institute of Technology	NCAA D-I FBS · GA	89.3	-2.4%
UWM	University of Wisconsin-Madison	NCAA D-I FBS · WI	89.2	+2.3%
UG	University of Georgia	NCAA D-I FBS · GA	89.2	-2.6%
UA	University of Arizona	NCAA D-I FBS · AZ	89.2	-1.3%
USCC	University of South Carolina, Columbia	NCAA D-I FBS · SC	89.1	-3.9%
BU	Baylor University	NCAA D-I FBS · TX	89.1	+3.4%
UNCC	University of North Carolina, Chapel Hill	NCAA D-I FBS · NC	89.0	+3.5%
AU	Auburn University	NCAA D-I FBS · AL	88.9	+3.2%
IUB	Indiana University, Bloomington	NCAA D-I FBS · IN	88.7	+0.9%
BYU	Brigham Young University	NCAA D-I FBS · UT	88.7	+3.0%
BSU	Boise State University	NCAA D-I FBS · ID	88.7	-2.1%
SU	Syracuse University	NCAA D-I FBS · NY	88.6	-3.7%
UCLA	University of California, Los Angeles	NCAA D-I FBS · CA	88.4	+2.7%
UMCP	University of Maryland, College Park	NCAA D-I FBS · MD	88.4	-3.9%
UW	University of Washington	NCAA D-I FBS · WA	88.4	-3.5%
UNL	University of Nebraska-Lincoln	NCAA D-I FBS · NE	88.3	+0.8%
ISU	Iowa State University	NCAA D-I FBS · IA	88.3	+2.5%
TSU	Texas State University	NCAA D-I FBS · TX	88.3	-2.2%
UO	University of Oregon	NCAA D-I FBS · OR	88.2	+0.8%
OSU	Oklahoma State University	NCAA D-I FBS · OK	88.2	+3.3%
PU	Purdue University	NCAA D-I FBS · IN	87.5	-2.9%
TMUC	Texas A&M University, College Station	NCAA D-I FBS · TX	87.4	+0.5%
OSU	Oregon State University	NCAA D-I FBS · OR	87.3	+0.3%
UMC	University of Missouri, Columbia	NCAA D-I FBS · MO	87.2	-3.3%
CU	Clemson University	NCAA D-I FBS · SC	87.1	+1.6%
CSUF	California State University, Fresno	NCAA D-I FBS · CA	87.0	-0.6%
UIUC	University of Illinois Urbana-Champaign	NCAA D-I FBS · IL	86.9	-1.3%
TTU	Texas Tech University	NCAA D-I FBS · TX	86.9	-2.6%
CSU	Colorado State University	NCAA D-I FBS · CO	86.1	+0.1%
UH	University of Houston	NCAA D-I FBS · TX	86.0	+0.2%
MSU	Mississippi State University	NCAA D-I FBS · MS	85.0	+1.9%
USU	Utah State University	NCAA D-I FBS · UT	84.9	-3.3%
UM	University of Mississippi	NCAA D-I FBS · MS	84.6	+3.1%
USMA	U.S. Military Academy	NCAA D-I FBS · NY	74.4	+0.6%
UC	University of Connecticut	NCAA D-I FBS · CT	74.4	+2.7%
OU	Ohio University	NCAA D-I FBS · OH	73.9	-3.5%
SDSU	San Diego State University	NCAA D-I FBS · CA	73.9	+1.6%
CMU	Central Michigan University	NCAA D-I FBS · MI	73.4	-0.1%
KSU	Kennesaw State University	NCAA D-I FBS · GA	73.3	+0.0%
LU	Liberty University	NCAA D-I FBS · VA	73.0	+3.4%
UMA	University of Massachusetts, Amherst	NCAA D-I FBS · MA	72.5	-2.3%
MU	Miami University (Ohio)	NCAA D-I FBS · OH	72.5	+2.5%
JMU	James Madison University	NCAA D-I FBS · VA	72.3	+1.8%
GSU	Georgia State University	NCAA D-I FBS · GA	72.2	+4.0%
UNCC	The University of North Carolina at Charlotte	NCAA D-I FBS · NC	72.1	-0.4%
UHM	University of Hawaii, Manoa	NCAA D-I FBS · HI	72.1	+1.2%
UD	University of Delaware	NCAA D-I FBS · DE	72.0	+1.4%
FIU	Florida International University	NCAA D-I FBS · FL	71.8	-2.2%
SJSU	San Jose State University	NCAA D-I FBS · CA	71.3	+1.0%
UAB	University of Alabama at Birmingham	NCAA D-I FBS · AL	71.2	+3.1%
BGSU	Bowling Green State University	NCAA D-I FBS · OH	71.1	+2.3%
USM	The University of Southern Mississippi	NCAA D-I FBS · MS	71.1	-2.5%
MSU	Missouri State University	NCAA D-I FBS · MO	71.0	+1.6%
UNLV	University of Nevada, Las Vegas	NCAA D-I FBS · NV	70.7	+3.1%
ASU	Appalachian State University	NCAA D-I FBS · NC	70.3	-0.9%
FAU	Florida Atlantic University	NCAA D-I FBS · FL	70.2	-3.6%
UTSA	University of Texas at San Antonio	NCAA D-I FBS · TX	70.2	+2.3%
NIU	Northern Illinois University	NCAA D-I FBS · IL	70.2	+2.6%
SHSU	Sam Houston State University	NCAA D-I FBS · TX	70.0	+2.0%
ULM	University of Louisiana Monroe	NCAA D-I FBS · LA	70.0	-1.5%
KSU	Kent State University	NCAA D-I FBS · OH	69.8	+0.4%
ECU	East Carolina University	NCAA D-I FBS · NC	69.7	-3.1%
UT	The University of Tulsa	NCAA D-I FBS · OK	69.7	-3.5%
GSU	Georgia Southern University	NCAA D-I FBS · GA	69.5	-2.2%
ULL	University of Louisiana at Lafayette	NCAA D-I FBS · LA	69.4	+2.0%
WMU	Western Michigan University	NCAA D-I FBS · MI	69.3	-3.3%
UNM	University of New Mexico	NCAA D-I FBS · NM	69.3	-3.6%
BSU	Ball State University	NCAA D-I FBS · IN	69.1	+3.2%
UBSU	University at Buffalo, the State University of New York	NCAA D-I FBS · NY	69.1	+3.3%
MU	Marshall University	NCAA D-I FBS · WV	69.0	-4.2%
TU	Troy University	NCAA D-I FBS · AL	69.0	-0.2%
CCU	Coastal Carolina University	NCAA D-I FBS · SC	68.9	+0.0%
UTEP	University of Texas at El Paso	NCAA D-I FBS · TX	68.9	-3.2%
UNT	University of North Texas	NCAA D-I FBS · TX	68.8	-3.6%
USA	University of South Alabama	NCAA D-I FBS · AL	68.7	-2.0%
UNR	University of Nevada, Reno	NCAA D-I FBS · NV	68.7	+2.8%
USF	University of South Florida	NCAA D-I FBS · FL	68.6	-0.4%
UA	University of Akron	NCAA D-I FBS · OH	68.2	+3.8%
UM	University of Memphis	NCAA D-I FBS · TN	68.2	-1.5%
UT	University of Toledo	NCAA D-I FBS · OH	68.0	-0.8%
NMSU	New Mexico State University	NCAA D-I FBS · NM	68.0	-0.8%
MTSU	Middle Tennessee State University	NCAA D-I FBS · TN	67.9	-3.2%
WKU	Western Kentucky University	NCAA D-I FBS · KY	67.9	+3.5%
LTU	Louisiana Tech University	NCAA D-I FBS · LA	67.9	+2.8%
JSU	Jacksonville State University	NCAA D-I FBS · AL	67.4	-1.7%
HU	Harvard University	NCAA D-I FCS · MA	63.7	+1.3%
FU	Fordham University	NCAA D-I FCS · NY	62.9	+2.7%
UP	University of Pennsylvania	NCAA D-I FCS · PA	62.5	-1.8%
UAPB	University of Arkansas, Pine Bluff	NCAA D-I FCS · AR · HBCU	62.3	-1.2%
BU	Brown University	NCAA D-I FCS · RI	61.9	+1.6%
YU	Yale University	NCAA D-I FCS · CT	61.7	+3.4%
SUBR	Southern University, Baton Rouge	NCAA D-I FCS · LA · HBCU	61.5	+1.9%
CSUS	California State University, Sacramento	NCAA D-I FCS · CA	61.3	-3.1%
CU	Cornell University	NCAA D-I FCS · NY	61.1	-3.9%
VU	Villanova University	NCAA D-I FCS · PA	60.7	-0.7%
MC	Merrimack College	NCAA D-I FCS · MA	60.6	+1.0%
DC	Dartmouth College	NCAA D-I FCS · NH	60.2	-3.0%
UST	University of St. Thomas (Minnesota)	NCAA D-I FCS · MN	60.0	-1.0%
PU	Princeton University	NCAA D-I FCS · NJ	59.9	+2.8%
TTU	Tennessee Technological University	NCAA D-I FCS · TN	59.9	-2.3%
CUBC	Columbia University-Barnard College	NCAA D-I FCS · NY	59.8	-0.2%
MU	Marist University	NCAA D-I FCS · NY	59.8	+0.4%
LU	Lehigh University	NCAA D-I FCS · PA	59.6	+0.5%
GU	Georgetown University	NCAA D-I FCS · DC	59.6	+2.3%
CHC	College of the Holy Cross	NCAA D-I FCS · MA	59.4	-0.2%
MSU	Morehead State University	NCAA D-I FCS · KY	59.4	+2.7%
FDUM	Fairleigh Dickinson University, Metropolitan Campus	NCAA D-I · NJ	59.3	-1.4%
BU	Bucknell University	NCAA D-I FCS · PA	59.0	-3.2%
SBU	Stony Brook University	NCAA D-I FCS · NY	58.8	-1.9%
PSU	Portland State University	NCAA D-I FCS · OR	58.7	+3.2%
DU	Drexel University	NCAA D-I · PA	58.5	-1.5%
HU	Howard University	NCAA D-I FCS · DC · HBCU	58.5	-3.7%
CBU	California Baptist University	NCAA D-I · CA	58.3	-2.5%
UCD	University of California, Davis	NCAA D-I FCS · CA	58.2	-1.3%
LC	Lafayette College	NCAA D-I FCS · PA	58.2	-1.4%
UNO	University of Nebraska at Omaha	NCAA D-I · NE	58.2	-1.9%
JSU	Jackson State University	NCAA D-I FCS · MS · HBCU	58.1	+2.7%
ISU	Illinois State University	NCAA D-I FCS · IL	58.1	-1.8%
EKU	Eastern Kentucky University	NCAA D-I FCS · KY	58.1	+2.0%
GWU	George Washington University	NCAA D-I · DC	58.0	+0.1%
GCU	Grand Canyon University	NCAA D-I · AZ	57.9	+4.1%
DSU	Delaware State University	NCAA D-I FCS · DE · HBCU	57.9	+1.6%
CU	Colgate University	NCAA D-I FCS · NY	57.8	+3.5%
UD	University of Dayton	NCAA D-I FCS · OH	57.8	-3.8%
UCSD	University of California, San Diego	NCAA D-I · CA	57.8	-0.7%
SIUC	Southern Illinois University at Carbondale	NCAA D-I FCS · IL	57.8	-3.6%
URI	University of Rhode Island	NCAA D-I FCS · RI	57.7	-1.1%
BU	Boston University	NCAA D-I · MA	57.6	+1.9%
PVMU	Prairie View A&M University	NCAA D-I FCS · TX · HBCU	57.6	-3.3%
CC	College of Charleston (South Carolina)	NCAA D-I · SC	57.6	+1.1%
UM	University of Maine	NCAA D-I FCS · ME	57.6	+3.5%
UNC	University of Northern Colorado	NCAA D-I FCS · CO	57.5	-2.6%
NSU	Norfolk State University	NCAA D-I FCS · VA · HBCU	57.5	+1.4%
FMU	Florida A&M University	NCAA D-I FCS · FL · HBCU	57.4	+2.0%
NDSU	North Dakota State University	NCAA D-I FCS · ND	57.4	-0.4%
MU	Mercer University	NCAA D-I FCS · GA	57.4	-2.1%
LU	Lamar University	NCAA D-I FCS · TX	57.4	+2.9%
TSU	Tarleton State University	NCAA D-I FCS · TX	57.4	+3.3%
CCSU	Central Connecticut State University	NCAA D-I FCS · CT	57.4	+2.1%
MSU	Morgan State University	NCAA D-I FCS · MD · HBCU	57.3	+3.6%
GSU	Grambling State University	NCAA D-I FCS · LA · HBCU	57.2	+3.8%
TSU	Texas Southern University	NCAA D-I FCS · TX · HBCU	57.2	-3.2%
UCSB	University of California, Santa Barbara	NCAA D-I · CA	57.2	+2.0%
ETMU	East Texas A&M University	NCAA D-I FCS · TX	57.2	+0.2%
AMU	Alabama A&M University	NCAA D-I FCS · AL · HBCU	57.1	-0.1%
GMU	George Mason University	NCAA D-I · VA	57.1	-1.1%
UIW	University of the Incarnate Word	NCAA D-I FCS · TX	57.1	+1.3%
UML	University of Massachusetts Lowell	NCAA D-I · MA	57.0	-3.8%
BCU	Bethune-Cookman University	NCAA D-I FCS · FL · HBCU	56.9	+1.5%
CU	Campbell University	NCAA D-I FCS · NC	56.9	+1.4%
SLU	Southeastern Louisiana University	NCAA D-I FCS · LA	56.7	-0.8%
SJSU	St. John's University (New York)	NCAA D-I · NY	56.6	-2.8%
ASU	Alabama State University	NCAA D-I FCS · AL · HBCU	56.6	-0.9%
BU	Butler University	NCAA D-I FCS · IN	56.5	-2.1%
ISU	Idaho State University	NCAA D-I FCS · ID	56.5	-2.3%
SUU	Southern Utah University	NCAA D-I FCS · UT	56.5	-2.3%
UND	University of North Dakota	NCAA D-I FCS · ND	56.5	+4.2%
NCTS	North Carolina A&T State University	NCAA D-I FCS · NC · HBCU	56.5	-2.2%
ETSU	East Tennessee State University	NCAA D-I FCS · TN	56.5	-1.4%
WCU	Western Carolina University	NCAA D-I FCS · NC	56.5	-1.0%
DU	Drake University	NCAA D-I FCS · IA	56.4	+3.8%
USD	University of San Diego	NCAA D-I FCS · CA	56.4	-2.8%
CPSU	California Polytechnic State University	NCAA D-I FCS · CA	56.3	+0.7%
SCSU	South Carolina State University	NCAA D-I FCS · SC · HBCU	56.3	-1.4%
UTM	University of Tennessee at Martin	NCAA D-I FCS · TN	56.3	+0.1%
FU	Fairfield University	NCAA D-I · CT	56.3	+1.4%
QU	Quinnipiac University	NCAA D-I · CT	56.3	+2.9%
PC	Presbyterian College	NCAA D-I FCS · SC	56.3	-2.3%
UTU	Utah Tech University	NCAA D-I FCS · UT	56.2	-1.5%

Softball · Division I — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS

99 / 100

Market output

$82.77T

annual GDP in the footprint

Employer firms

28.3M

businesses that can buy inventory

Small businesses

110.3M

incl. non-employer firms

Addressable pool

$6372.9M

local sponsor $ per year

FSUNCAA D-I FBS · FL · FL$1.70T · 787K firms

UPNCAA D-I FBS · PA · PA$1.01T · 342K firms

ULNCAA D-I FBS · KY · KY$290B · 106K firms

NCSUNCAA D-I FBS · NC · NC$830B · 303K firms

BCNCAA D-I FBS · MA · MA$780B · 216K firms

VPISNCAA D-I FBS · VA · VA$720B · 240K firms

UCBNCAA D-I FBS · CA · CA$4.10T · 1.2M firms

GITNCAA D-I FBS · GA · GA$830B · 305K firms

UINCAA D-I FBS · IA · IA$260B · 82K firms

MSUNCAA D-I FBS · MI · MI$690B · 265K firms

RSUNNCAA D-I FBS · NJ · NJ$830B · 298K firms

UMTCNCAA D-I FBS · MN · MN$500B · 163K firms

OSUNCAA D-I FBS · OH · OH$890B · 311K firms

UWMNCAA D-I FBS · WI · WI$450B · 156K firms

IUBNCAA D-I FBS · IN · IN$500B · 167K firms

UMCPNCAA D-I FBS · MD · MD$545B · 177K firms

UNLNCAA D-I FBS · NE · NE$175B · 55K firms

UONCAA D-I FBS · OR · OR$320B · 133K firms

UIUCNCAA D-I FBS · IL · IL$1.15T · 345K firms

LSUNCAA D-I FBS · LA · LA$320B · 101K firms

UANCAA D-I FBS · AL · AL$320B · 125K firms

UTKNCAA D-I FBS · TN · TN$520B · 183K firms

UTANCAA D-I FBS · TX · TX$2.70T · 860K firms

UAFNCAA D-I FBS · AR · AR$190B · 71K firms

UONCAA D-I FBS · OK · OK$265B · 107K firms

USCCNCAA D-I FBS · SC · SC$335B · 139K firms

UMCNCAA D-I FBS · MO · MO$445B · 163K firms

MSUNCAA D-I FBS · MS · MS$155B · 62K firms

ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms

UKNCAA D-I FBS · KS · KS$230B · 75K firms

UUNCAA D-I FBS · UT · UT$275B · 118K firms

BSUNCAA D-I FBS · ID · ID$125B · 61K firms

CSUNCAA D-I FBS · CO · CO$555B · 192K firms

MUNCAA D-I FBS · OH · FL$1.70T · 787K firms

UBSUNCAA D-I FBS · NY · NY$2.30T · 640K firms

UDNCAA D-I FBS · DE · DE$100B · 29K firms

NMSUNCAA D-I FBS · NM · NM$135B · 49K firms

JSUNCAA D-I FBS · AL · FL$1.70T · 787K firms

UHMNCAA D-I FBS · HI · HI$105B · 41K firms

UNLVNCAA D-I FBS · NV · NV$235B · 90K firms

UCDNCAA D-I FCS · CA · CA$4.10T · 1.2M firms

UPNCAA D-I FCS · PA · PA$1.01T · 342K firms

BUNCAA D-I · MA · MA$780B · 216K firms

UCNCAA D-I FBS · CT · CT$360B · 104K firms

SJSUNCAA D-I · NY · NY$2.30T · 640K firms

PCNCAA D-I · RI · RI$78B · 31K firms

UAPBNCAA D-I FCS · AR · HBCU · AR$190B · 71K firms

SUBRNCAA D-I FCS · LA · HBCU · LA$320B · 101K firms

JSUNCAA D-I FCS · MS · HBCU · MS$155B · 62K firms

FMUNCAA D-I FCS · FL · HBCU · FL$1.70T · 787K firms

TSUNCAA D-I FCS · TX · HBCU · TX$2.70T · 860K firms

AMUNCAA D-I FCS · AL · HBCU · AL$320B · 125K firms

URINCAA D-I FCS · RI · RI$78B · 31K firms

LUCNCAA D-I · IL · IL$1.15T · 345K firms

SLUNCAA D-I · MO · MO$445B · 163K firms

PSUNCAA D-I FCS · OR · OR$320B · 133K firms

UNCNCAA D-I FCS · CO · CO$555B · 192K firms

ISUNCAA D-I FCS · ID · ID$125B · 61K firms

SUUNCAA D-I FCS · UT · UT$275B · 118K firms

UMNCAA D-I FCS · MT · MT$78B · 38K firms

USTNCAA D-I FCS · MN · MN$500B · 163K firms

UNONCAA D-I · NE · NE$175B · 55K firms

NDSUNCAA D-I FCS · ND · ND$80B · 26K firms

SDSUNCAA D-I FCS · SD · SD$76B · 29K firms

CCNCAA D-I · SC · SC$335B · 139K firms

NCTSNCAA D-I FCS · NC · HBCU · NC$830B · 303K firms

UNCWNCAA D-I · NC · NC$830B · 303K firms

CBUNCAA D-I · CA · CA$4.10T · 1.2M firms

UVUNCAA D-I · UT · UT$275B · 118K firms

TTUNCAA D-I FCS · TN · TN$520B · 183K firms

DSUNCAA D-I FCS · DE · HBCU · DE$100B · 29K firms

NSUNCAA D-I FCS · VA · HBCU · VA$720B · 240K firms

SCSUNCAA D-I FCS · SC · HBCU · SC$335B · 139K firms

UMESNCAA D-I · MD · HBCU · MD$545B · 177K firms

ETMUNCAA D-I FCS · TX · TX$2.70T · 860K firms

SLUNCAA D-I FCS · LA · LA$320B · 101K firms

TMUCNCAA D-I · TX · TX$2.70T · 860K firms

UWGBNCAA D-I · WI · WI$450B · 156K firms

NKUNCAA D-I · KY · KY$290B · 106K firms

OUNCAA D-I · MI · CA$4.10T · 1.2M firms

IUINCAA D-I · IN · IN$500B · 167K firms

UDMNCAA D-I · MI · MI$690B · 265K firms

TSUNCAA D-I FCS · TN · HBCU · TN$520B · 183K firms

WIUNCAA D-I FCS · IL · IL$1.15T · 345K firms

SMSUNCAA D-I FCS · MO · MO$445B · 163K firms

UMNCAA D-I FCS · ME · ME$90B · 42K firms

UMBCNCAA D-I · MD · MD$545B · 177K firms

ISUNCAA D-I FCS · IN · IN$500B · 167K firms

UNINCAA D-I FCS · IA · IA$260B · 82K firms

SUNCAA D-I · WA · WA$830B · 242K firms

EKUNCAA D-I FCS · KY · KY$290B · 106K firms

APSUNCAA D-I FCS · TN · TX$2.70T · 860K firms

UCANCAA D-I FCS · AR · AR$190B · 71K firms

UNANCAA D-I FCS · AL · AL$320B · 125K firms

UWGNCAA D-II · GA · GA$830B · 305K firms

JUNCAA D-I · FL · FL$1.70T · 787K firms

QUCNCAA D-I · NC · NY$2.30T · 640K firms

UWFNCAA D-II · FL · FL$1.70T · 787K firms

CCSUNCAA D-I FCS · CT · CT$360B · 104K firms

Where the budget sits

Banking & insurance$1009.6M

Auto & dealer groups$755.3M

Healthcare systems$732.9M

Retail & commerce$595.9M

Tech & software$590.4M

QSR & beverage$561.3M

· NCAA D-I FBS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
· Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$1,009,570K a year) — lead the sell there.
· 110,289,747 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
· This business base is why Softball · Division I carries earnings potential beyond raw follower count.

League earning potential, market cap & fan economy

6× · vis 100.0

Annual earning potential

$2.18B

$1.20B – $4.03B

Market cap

$13.07B

$5.03B – $32.62B

Sponsorship band

$2.17B

$1.19B – $4.01B / yr

Fan economy

$16.8M

280,000 fans · $60/yr

Fan economy split

Gate & live attendance$6.9M

Merchandise & licensed product$5.7M

Digital, content & subscriptions$4.2M

· Visibility 100.0 converts to a 25.2% capture rate against a $6372.9M local sponsor pool.
· 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
· Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
· Every figure above is Softball · Division I's market economy priced through visibility — move the visibility score and the whole stack moves with it.