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SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Southwestern Athletic Conf. — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| UAPB | University of Arkansas, Pine Bluff | NCAA D-I FCS · AR · HBCU | 62.3 | -1.2% |
| SUBR | Southern University, Baton Rouge | NCAA D-I FCS · LA · HBCU | 61.5 | +1.9% |
| JSU | Jackson State University | NCAA D-I FCS · MS · HBCU | 58.1 | +2.7% |
| PVMU | Prairie View A&M University | NCAA D-I FCS · TX · HBCU | 57.6 | -3.3% |
| FMU | Florida A&M University | NCAA D-I FCS · FL · HBCU | 57.4 | +2.0% |
| GSU | Grambling State University | NCAA D-I FCS · LA · HBCU | 57.2 | +3.8% |
| TSU | Texas Southern University | NCAA D-I FCS · TX · HBCU | 57.2 | -3.2% |
| AMU | Alabama A&M University | NCAA D-I FCS · AL · HBCU | 57.1 | -0.1% |
| BCU | Bethune-Cookman University | NCAA D-I FCS · FL · HBCU | 56.9 | +1.5% |
| ASU | Alabama State University | NCAA D-I FCS · AL · HBCU | 56.6 | -0.9% |
| ASU | Alcorn State University | NCAA D-I FCS · MS · HBCU | 55.8 | -1.2% |
| MVSU | Mississippi Valley State University | NCAA D-I FCS · MS · HBCU | 55.6 | +3.4% |
Southwestern Athletic Conf. — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$5.38T
annual GDP in the footprint
Employer firms
2.0M
businesses that can buy inventory
Small businesses
7.8M
incl. non-employer firms
Addressable pool
$414.6M
local sponsor $ per year
UAPBNCAA D-I FCS · AR · HBCU · AR$190B · 71K firms
SUBRNCAA D-I FCS · LA · HBCU · LA$320B · 101K firms
JSUNCAA D-I FCS · MS · HBCU · MS$155B · 62K firms
FMUNCAA D-I FCS · FL · HBCU · FL$1.70T · 787K firms
TSUNCAA D-I FCS · TX · HBCU · TX$2.70T · 860K firms
AMUNCAA D-I FCS · AL · HBCU · AL$320B · 125K firms
Where the budget sits
Banking & insurance$55.6M
Auto & dealer groups$48.2M
Healthcare systems$45.5M
Retail & commerce$43.9M
Energy & utilities$39.8M
QSR & beverage$37.1M
- · NCAA D-I FCS · TX · HBCU is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$55,591K a year) — lead the sell there.
- · 7,823,931 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southwestern Athletic Conf. carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$151.1M
$83.5M – $277.8M
Market cap
$906.9M
$350.5M – $2.25B
Sponsorship band
$141.1M
$77.6M – $261.0M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $414.6M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southwestern Athletic Conf.'s market economy priced through visibility — move the visibility score and the whole stack moves with it.