← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Conference USA — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| KSU | Kennesaw State University | NCAA D-I FBS · GA | 73.3 | +0.0% |
| LU | Liberty University | NCAA D-I FBS · VA | 73.0 | +3.4% |
| UD | University of Delaware | NCAA D-I FBS · DE | 72.0 | +1.4% |
| FIU | Florida International University | NCAA D-I FBS · FL | 71.8 | -2.2% |
| MSU | Missouri State University | NCAA D-I FBS · MO | 71.0 | +1.6% |
| SHSU | Sam Houston State University | NCAA D-I FBS · TX | 70.0 | +2.0% |
| NMSU | New Mexico State University | NCAA D-I FBS · NM | 68.0 | -0.8% |
| MTSU | Middle Tennessee State University | NCAA D-I FBS · TN | 67.9 | -3.2% |
| WKU | Western Kentucky University | NCAA D-I FBS · KY | 67.9 | +3.5% |
| JSU | Jacksonville State University | NCAA D-I FBS · AL | 67.4 | -1.7% |
Conference USA — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$7.59T
annual GDP in the footprint
Employer firms
3.0M
businesses that can buy inventory
Small businesses
11.6M
incl. non-employer firms
Addressable pool
$584.4M
local sponsor $ per year
UDNCAA D-I FBS · DE · DE$100B · 29K firms
FIUNCAA D-I FBS · FL · FL$1.70T · 787K firms
MSUNCAA D-I FBS · MO · MO$445B · 163K firms
SHSUNCAA D-I FBS · TX · TX$2.70T · 860K firms
NMSUNCAA D-I FBS · NM · NM$135B · 49K firms
MTSUNCAA D-I FBS · TN · TN$520B · 183K firms
WKUNCAA D-I FBS · KY · KY$290B · 106K firms
JSUNCAA D-I FBS · AL · FL$1.70T · 787K firms
Where the budget sits
Banking & insurance$94.3M
Healthcare systems$70.6M
Auto & dealer groups$66.2M
Retail & commerce$53.9M
QSR & beverage$51.3M
Travel, gaming & hospitality$49.9M
- · NCAA D-I FBS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$94,335K a year) — lead the sell there.
- · 11,559,320 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Conference USA carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$208.9M
$115.2M – $384.6M
Market cap
$1.25B
$484.0M – $3.12B
Sponsorship band
$198.8M
$109.4M – $367.8M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $584.4M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Conference USA's market economy priced through visibility — move the visibility score and the whole stack moves with it.