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SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Southland Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| LU | Lamar University | NCAA D-I FCS · TX | 57.4 | +2.9% |
| ETMU | East Texas A&M University | NCAA D-I FCS · TX | 57.2 | +0.2% |
| UIW | University of the Incarnate Word | NCAA D-I FCS · TX | 57.1 | +1.3% |
| SLU | Southeastern Louisiana University | NCAA D-I FCS · LA | 56.7 | -0.8% |
| MSU | McNeese State University | NCAA D-I FCS · LA | 55.6 | +0.5% |
| HCU | Houston Christian University | NCAA D-I FCS · TX | 55.4 | +3.9% |
| NSU | Northwestern State University | NCAA D-I FCS · LA | 55.1 | -3.0% |
| SFAS | Stephen F. Austin State University | NCAA D-I FCS · TX | 55.1 | -3.5% |
| NSU | Nicholls State University | NCAA D-I FCS · LA | 53.3 | +1.0% |
| TMUC | Texas A&M University-Corpus Christi | NCAA D-I · TX | 53.2 | -2.1% |
Southland Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$5.72T
annual GDP in the footprint
Employer firms
1.8M
businesses that can buy inventory
Small businesses
7.1M
incl. non-employer firms
Addressable pool
$440.4M
local sponsor $ per year
ETMUNCAA D-I FCS · TX · TX$2.70T · 860K firms
SLUNCAA D-I FCS · LA · LA$320B · 101K firms
TMUCNCAA D-I · TX · TX$2.70T · 860K firms
Where the budget sits
Energy & utilities$66.1M
Banking & insurance$57.4M
Healthcare systems$47.7M
Auto & dealer groups$45.9M
Tech & software$39.0M
QSR & beverage$38.3M
- · NCAA D-I FCS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Energy & utilities holds the largest slice of local budget here (15% of the pool, ~$66,072K a year) — lead the sell there.
- · 7,103,730 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southland Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$159.9M
$88.3M – $294.0M
Market cap
$959.5M
$370.8M – $2.38B
Sponsorship band
$149.8M
$82.4M – $277.2M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $440.4M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southland Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.