← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Pac-12 Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| BSU | Boise State University | NCAA D-I FBS · ID | 88.7 | -2.1% |
| TSU | Texas State University | NCAA D-I FBS · TX | 88.3 | -2.2% |
| OSU | Oregon State University | NCAA D-I FBS · OR | 87.3 | +0.3% |
| CSUF | California State University, Fresno | NCAA D-I FBS · CA | 87.0 | -0.6% |
| CSU | Colorado State University | NCAA D-I FBS · CO | 86.1 | +0.1% |
| USU | Utah State University | NCAA D-I FBS · UT | 84.9 | -3.3% |
Pac-12 Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$8.07T
annual GDP in the footprint
Employer firms
2.6M
businesses that can buy inventory
Small businesses
10.1M
incl. non-employer firms
Addressable pool
$621.8M
local sponsor $ per year
BSUNCAA D-I FBS · ID · ID$125B · 61K firms
TSUNCAA D-I FBS · TX · TX$2.70T · 860K firms
OSUNCAA D-I FBS · OR · OR$320B · 133K firms
CSUFNCAA D-I FBS · CA · CA$4.10T · 1.2M firms
CSUNCAA D-I FBS · CO · CO$555B · 192K firms
USUNCAA D-I FBS · UT · UT$275B · 118K firms
Where the budget sits
Banking & insurance$83.3M
Tech & software$80.8M
Auto & dealer groups$66.6M
Healthcare systems$63.1M
Retail & commerce$59.2M
QSR & beverage$55.5M
- · NCAA D-I FBS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$83,311K a year) — lead the sell there.
- · 10,115,306 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Pac-12 Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$221.6M
$122.2M – $408.1M
Market cap
$1.33B
$513.3M – $3.31B
Sponsorship band
$211.5M
$116.3M – $391.3M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $621.8M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Pac-12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.