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SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Missouri Valley Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ISU | Illinois State University | NCAA D-I FCS · IL | 58.1 | -1.8% |
| SIUC | Southern Illinois University at Carbondale | NCAA D-I FCS · IL | 57.8 | -3.6% |
| DU | Drake University | NCAA D-I FCS · IA | 56.4 | +3.8% |
| UIC | University of Illinois Chicago | NCAA D-I · IL | 55.7 | +0.4% |
| ISU | Indiana State University | NCAA D-I FCS · IN | 55.5 | -1.4% |
| UNI | University of Northern Iowa | NCAA D-I FCS · IA | 55.4 | +2.4% |
| VU | Valparaiso University | NCAA D-I FCS · IN | 55.2 | +1.9% |
| MSU | Murray State University | NCAA D-I FCS · KY | 53.8 | -0.7% |
| BU | Belmont University | NCAA D-I · TN | 52.5 | -2.7% |
| UE | University of Evansville | NCAA D-I · IN | 52.2 | +2.9% |
| BU | Bradley University | NCAA D-I · IL | 51.3 | -2.8% |
Missouri Valley Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$3.06T
annual GDP in the footprint
Employer firms
939K
businesses that can buy inventory
Small businesses
3.7M
incl. non-employer firms
Addressable pool
$235.6M
local sponsor $ per year
ISUNCAA D-I FCS · IL · IL$1.15T · 345K firms
UICNCAA D-I · IL · IL$1.15T · 345K firms
ISUNCAA D-I FCS · IN · IN$500B · 167K firms
UNINCAA D-I FCS · IA · IA$260B · 82K firms
Where the budget sits
Banking & insurance$46.8M
Auto & dealer groups$29.4M
Healthcare systems$24.6M
QSR & beverage$20.8M
Retail & commerce$20.8M
Tech & software$18.7M
- · NCAA D-I FCS · IL is the commercial anchor — $1150B of output and 345,009 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (20% of the pool, ~$46,843K a year) — lead the sell there.
- · 3,661,609 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Missouri Valley Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$90.2M
$50.0M – $165.1M
Market cap
$541.4M
$209.9M – $1.34B
Sponsorship band
$80.2M
$44.1M – $148.3M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $235.6M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Missouri Valley Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.