← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Southern Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| TTU | Tennessee Technological University | NCAA D-I FCS · TN | 59.9 | -2.3% |
| MU | Mercer University | NCAA D-I FCS · GA | 57.4 | -2.1% |
| ETSU | East Tennessee State University | NCAA D-I FCS · TN | 56.5 | -1.4% |
| WCU | Western Carolina University | NCAA D-I FCS · NC | 56.5 | -1.0% |
| UNCG | The University of North Carolina at Greensboro | NCAA D-I · NC | 55.8 | -1.9% |
| SU | Samford University | NCAA D-I FCS · AL | 55.5 | -2.0% |
| UTC | University of Tennessee at Chattanooga | NCAA D-I FCS · TN | 55.5 | -1.5% |
| WC | Wofford College | NCAA D-I FCS · SC | 53.8 | +4.2% |
| FU | Furman University | NCAA D-I FCS · SC | 52.4 | -2.1% |
Southern Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
93 / 100
Market output
$1.35T
annual GDP in the footprint
Employer firms
485K
businesses that can buy inventory
Small businesses
1.9M
incl. non-employer firms
Addressable pool
$104.0M
local sponsor $ per year
TTUNCAA D-I FCS · TN · TN$520B · 183K firms
UNCGNCAA D-I · NC · NC$830B · 303K firms
Where the budget sits
Banking & insurance$19.4M
Healthcare systems$16.2M
Auto & dealer groups$10.7M
QSR & beverage$8.9M
Retail & commerce$8.9M
Tech & software$8.0M
- · NCAA D-I · NC is the commercial anchor — $830B of output and 302,694 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (19% of the pool, ~$19,440K a year) — lead the sell there.
- · 1,892,959 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southern Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$45.4M
$25.3M – $82.2M
Market cap
$272.7M
$106.4M – $666.0M
Sponsorship band
$35.4M
$19.5M – $65.4M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $104.0M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southern Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.