← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Ohio Valley Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| MSU | Morehead State University | NCAA D-I FCS · KY | 59.4 | +2.7% |
| UTM | University of Tennessee at Martin | NCAA D-I FCS · TN | 56.3 | +0.1% |
| LU | Lindenwood University | NCAA D-I FCS · MO | 56.1 | -3.3% |
| TSU | Tennessee State University | NCAA D-I FCS · TN · HBCU | 55.6 | -1.7% |
| WIU | Western Illinois University | NCAA D-I FCS · IL | 55.5 | -0.6% |
| EIU | Eastern Illinois University | NCAA D-I FCS · IL | 54.7 | -2.0% |
| SMSU | Southeast Missouri State University | NCAA D-I FCS · MO | 54.3 | -0.4% |
| SIUE | Southern Illinois University Edwardsville | NCAA D-I · IL | 53.0 | -1.7% |
| USI | University of Southern Indiana | NCAA D-I · IN | 51.7 | +3.8% |
Ohio Valley Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$4.29T
annual GDP in the footprint
Employer firms
1.4M
businesses that can buy inventory
Small businesses
5.4M
incl. non-employer firms
Addressable pool
$329.9M
local sponsor $ per year
UTMNCAA D-I FCS · TN · TN$520B · 183K firms
TSUNCAA D-I FCS · TN · HBCU · TN$520B · 183K firms
WIUNCAA D-I FCS · IL · IL$1.15T · 345K firms
SMSUNCAA D-I FCS · MO · MO$445B · 163K firms
SIUENCAA D-I · IL · IL$1.15T · 345K firms
USINCAA D-I · IN · IN$500B · 167K firms
Where the budget sits
Banking & insurance$57.1M
Healthcare systems$45.6M
Auto & dealer groups$39.2M
QSR & beverage$29.3M
Retail & commerce$29.3M
Tech & software$26.3M
- · NCAA D-I FCS · IL is the commercial anchor — $1150B of output and 345,009 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (17% of the pool, ~$57,081K a year) — lead the sell there.
- · 5,405,303 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Ohio Valley Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$122.3M
$67.6M – $224.5M
Market cap
$734.0M
$284.0M – $1.82B
Sponsorship band
$112.2M
$61.7M – $207.7M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $329.9M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Ohio Valley Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.