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SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Big West Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| CSUS | California State University, Sacramento | NCAA D-I FCS · CA | 61.3 | -3.1% |
| CBU | California Baptist University | NCAA D-I · CA | 58.3 | -2.5% |
| UCSD | University of California, San Diego | NCAA D-I · CA | 57.8 | -0.7% |
| UCSB | University of California, Santa Barbara | NCAA D-I · CA | 57.2 | +2.0% |
| CPSU | California Polytechnic State University | NCAA D-I FCS · CA | 56.3 | +0.7% |
| CSUN | California State University, Northridge | NCAA D-I · CA | 56.1 | -1.8% |
| CSUF | California State University, Fullerton | NCAA D-I · CA | 55.4 | -0.9% |
| LBSU | Long Beach State University | NCAA D-I · CA | 54.7 | +1.4% |
| UVU | Utah Valley University | NCAA D-I · UT | 54.0 | -3.3% |
| UCR | University of California, Riverside | NCAA D-I · CA | 52.7 | -0.6% |
| CSUB | California State University, Bakersfield | NCAA D-I · CA | 52.6 | -3.3% |
Big West Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$8.47T
annual GDP in the footprint
Employer firms
2.6M
businesses that can buy inventory
Small businesses
10.0M
incl. non-employer firms
Addressable pool
$652.6M
local sponsor $ per year
CSUSNCAA D-I FCS · CA · CA$4.10T · 1.2M firms
CBUNCAA D-I · CA · CA$4.10T · 1.2M firms
UVUNCAA D-I · UT · UT$275B · 118K firms
Where the budget sits
Tech & software$108.5M
Banking & insurance$83.5M
Auto & dealer groups$66.8M
Healthcare systems$61.2M
QSR & beverage$55.6M
Retail & commerce$55.6M
- · NCAA D-I FCS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Tech & software holds the largest slice of local budget here (17% of the pool, ~$108,515K a year) — lead the sell there.
- · 10,049,395 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big West Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$232.1M
$128.0M – $427.5M
Market cap
$1.39B
$537.5M – $3.46B
Sponsorship band
$222.0M
$122.1M – $410.7M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $652.6M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big West Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.