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SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Coastal Athletic Association — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| SBU | Stony Brook University | NCAA D-I FCS · NY | 58.8 | -1.9% |
| DU | Drexel University | NCAA D-I · PA | 58.5 | -1.5% |
| CC | College of Charleston (South Carolina) | NCAA D-I · SC | 57.6 | +1.1% |
| CU | Campbell University | NCAA D-I FCS · NC | 56.9 | +1.4% |
| NCTS | North Carolina A&T State University | NCAA D-I FCS · NC · HBCU | 56.5 | -2.2% |
| MU | Monmouth University | NCAA D-I FCS · NJ | 55.9 | -2.4% |
| HU | Hampton University | NCAA D-I FCS · VA · HBCU | 55.6 | +2.4% |
| UNCW | University of North Carolina Wilmington | NCAA D-I · NC | 55.0 | +1.6% |
| TU | Towson University | NCAA D-I FCS · MD | 55.0 | +0.3% |
| EU | Elon University | NCAA D-I FCS · NC | 54.8 | +3.5% |
| HU | Hofstra University | NCAA D-I · NY | 54.0 | +3.9% |
Coastal Athletic Association — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$2.00T
annual GDP in the footprint
Employer firms
745K
businesses that can buy inventory
Small businesses
2.9M
incl. non-employer firms
Addressable pool
$153.6M
local sponsor $ per year
CCNCAA D-I · SC · SC$335B · 139K firms
NCTSNCAA D-I FCS · NC · HBCU · NC$830B · 303K firms
UNCWNCAA D-I · NC · NC$830B · 303K firms
Where the budget sits
Banking & insurance$31.9M
Auto & dealer groups$19.1M
Healthcare systems$17.5M
QSR & beverage$13.3M
Retail & commerce$13.3M
Tech & software$12.0M
- · NCAA D-I FCS · NC · HBCU is the commercial anchor — $830B of output and 302,694 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (21% of the pool, ~$31,902K a year) — lead the sell there.
- · 2,904,073 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Coastal Athletic Association carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$62.3M
$34.6M – $113.5M
Market cap
$374.0M
$145.4M – $919.2M
Sponsorship band
$52.3M
$28.7M – $96.7M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $153.6M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Coastal Athletic Association's market economy priced through visibility — move the visibility score and the whole stack moves with it.