← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Big South Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| PC | Presbyterian College | NCAA D-I FCS · SC | 56.3 | -2.3% |
| LU | Longwood University | NCAA D-I · VA | 54.4 | -2.0% |
| GWU | Gardner-Webb University | NCAA D-I FCS · NC | 54.0 | +1.9% |
| CSU | Charleston Southern University | NCAA D-I FCS · SC | 53.8 | -1.5% |
| RU | Radford University | NCAA D-I · VA | 51.1 | +0.0% |
| USCU | University of South Carolina Upstate | NCAA D-I · SC | 51.1 | -3.8% |
| WU | Winthrop University | NCAA D-I · SC | 50.9 | +2.4% |
Big South Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
80 / 100
Market output
$335B
annual GDP in the footprint
Employer firms
139K
businesses that can buy inventory
Small businesses
543K
incl. non-employer firms
Addressable pool
$25.8M
local sponsor $ per year
USCUNCAA D-I · SC · SC$335B · 139K firms
Where the budget sits
Auto & dealer groups$4.5M
Banking & insurance$3.5M
Healthcare systems$2.6M
Travel, gaming & hospitality$2.4M
QSR & beverage$2.3M
Retail & commerce$2.3M
- · NCAA D-I · SC is the commercial anchor — $335B of output and 139,246 employer firms inside the footprint.
- · Auto & dealer groups holds the largest slice of local budget here (17% of the pool, ~$4,474K a year) — lead the sell there.
- · 543,059 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big South Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$18.9M
$10.7M – $33.0M
Market cap
$113.1M
$45.0M – $267.6M
Sponsorship band
$8.8M
$4.8M – $16.2M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $25.8M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big South Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.