← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
Horizon League — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| NIU | Northern Illinois University | NCAA D-I FBS · IL | 70.2 | +2.6% |
| YSU | Youngstown State University | NCAA D-I FCS · OH | 55.2 | +3.8% |
| RMU | Robert Morris University | NCAA D-I FCS · PA | 54.1 | +3.4% |
| UWGB | University of Wisconsin-Green Bay | NCAA D-I · WI | 53.6 | -2.2% |
| NKU | Northern Kentucky University | NCAA D-I · KY | 53.5 | +1.2% |
| OU | Oakland University | NCAA D-I · MI | 53.3 | +0.8% |
| IUI | Indiana University Indianapolis | NCAA D-I · IN | 52.3 | +2.3% |
| UDM | University of Detroit Mercy | NCAA D-I · MI | 50.8 | +1.1% |
Horizon League — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$7.18T
annual GDP in the footprint
Employer firms
2.3M
businesses that can buy inventory
Small businesses
8.8M
incl. non-employer firms
Addressable pool
$552.9M
local sponsor $ per year
NIUNCAA D-I FBS · IL · IL$1.15T · 345K firms
UWGBNCAA D-I · WI · WI$450B · 156K firms
NKUNCAA D-I · KY · KY$290B · 106K firms
OUNCAA D-I · MI · CA$4.10T · 1.2M firms
IUINCAA D-I · IN · IN$500B · 167K firms
UDMNCAA D-I · MI · MI$690B · 265K firms
Where the budget sits
Auto & dealer groups$91.1M
Banking & insurance$81.5M
Healthcare systems$57.1M
Tech & software$53.2M
QSR & beverage$47.9M
Retail & commerce$47.9M
- · NCAA D-I · MI is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Auto & dealer groups holds the largest slice of local budget here (16% of the pool, ~$91,078K a year) — lead the sell there.
- · 8,849,677 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Horizon League carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$198.2M
$109.3M – $364.8M
Market cap
$1.19B
$459.2M – $2.95B
Sponsorship band
$188.1M
$103.4M – $348.0M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $552.9M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Horizon League's market economy priced through visibility — move the visibility score and the whole stack moves with it.