SB-D1 · Softball · D-I

Softball · Division I

Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume

Conferences

Atlantic Coast Conference15 · 90.6 Big Ten Conference17 · 89.5 Southeastern Conference15 · 89.0 Big 12 Conference11 · 89.0 Pac-12 Conference6 · 87.0 Mid-American Conference11 · 70.6 Conference USA10 · 70.2 Sun Belt Conference12 · 69.9 American Conference10 · 68.3 Mountain West Conference9 · 67.9 The Ivy League8 · 61.4 Patriot League7 · 60.9 BIG EAST Conference9 · 58.0 Southwestern Athletic Conf.12 · 57.8 Atlantic 10 Conference9 · 56.5 Big Sky Conference7 · 56.4 The Summit League7 · 56.3 Coastal Athletic Association11 · 56.2 Big West Conference11 · 56.0 Southern Conference9 · 55.9 Mid-Eastern Athletic Conf.8 · 55.8 Southland Conference10 · 55.6 Horizon League8 · 55.4 Ohio Valley Conference9 · 55.2 America East Conference6 · 55.2 Missouri Valley Conference11 · 54.9 Metro Conference13 · 54.6 West Coast Conference6 · 54.4 United Athletic Conference8 · 53.8 Atlantic Sun Conference8 · 53.3 Big South Conference7 · 53.1 Northeast Conference8 · 52.1

Mid-American Conference — programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

Ticker	Program	Detail	RUTS	24h
OU	Ohio University	NCAA D-I FBS · OH	73.9	-3.5%
CMU	Central Michigan University	NCAA D-I FBS · MI	73.4	-0.1%
UMA	University of Massachusetts, Amherst	NCAA D-I FBS · MA	72.5	-2.3%
MU	Miami University (Ohio)	NCAA D-I FBS · OH	72.5	+2.5%
BGSU	Bowling Green State University	NCAA D-I FBS · OH	71.1	+2.3%
KSU	Kent State University	NCAA D-I FBS · OH	69.8	+0.4%
WMU	Western Michigan University	NCAA D-I FBS · MI	69.3	-3.3%
BSU	Ball State University	NCAA D-I FBS · IN	69.1	+3.2%
UBSU	University at Buffalo, the State University of New York	NCAA D-I FBS · NY	69.1	+3.3%
UA	University of Akron	NCAA D-I FBS · OH	68.2	+3.8%
UT	University of Toledo	NCAA D-I FBS · OH	68.0	-0.8%

Mid-American Conference — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS

99 / 100

Market output

$6.36T

annual GDP in the footprint

Employer firms

2.2M

businesses that can buy inventory

Small businesses

8.7M

incl. non-employer firms

Addressable pool

$489.7M

local sponsor $ per year

OUNCAA D-I FBS · OH · OH$890B · 311K firms

CMUNCAA D-I FBS · MI · MI$690B · 265K firms

UMANCAA D-I FBS · MA · MA$780B · 216K firms

MUNCAA D-I FBS · OH · FL$1.70T · 787K firms

UBSUNCAA D-I FBS · NY · NY$2.30T · 640K firms

Where the budget sits

Banking & insurance$86.3M

Auto & dealer groups$72.0M

Healthcare systems$60.6M

Retail & commerce$43.8M

Tech & software$41.6M

QSR & beverage$40.5M

· NCAA D-I FBS · NY is the commercial anchor — $2300B of output and 639,907 employer firms inside the footprint.
· Banking & insurance holds the largest slice of local budget here (18% of the pool, ~$86,321K a year) — lead the sell there.
· 8,651,888 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
· This business base is why Mid-American Conference carries earnings potential beyond raw follower count.

League earning potential, market cap & fan economy

6× · vis 100.0

Annual earning potential

$176.7M

$97.5M – $325.0M

Market cap

$1.06B

$409.5M – $2.63B

Sponsorship band

$166.6M

$91.6M – $308.2M / yr

Fan economy

$16.8M

280,000 fans · $60/yr

Fan economy split

Gate & live attendance$6.9M

Merchandise & licensed product$5.7M

Digital, content & subscriptions$4.2M

· Visibility 100.0 converts to a 25.2% capture rate against a $489.7M local sponsor pool.
· 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
· Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
· Every figure above is Mid-American Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.