← League index
SB-D1 · Softball · D-I
Softball · Division I
Index 1640.00 +3.57%32 conferences308 programs6,160 modeled athletes1.4M engagement volume
Conferences
Atlantic Coast Conference15 · 90.6Big Ten Conference17 · 89.5Southeastern Conference15 · 89.0Big 12 Conference11 · 89.0Pac-12 Conference6 · 87.0Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference12 · 69.9American Conference10 · 68.3Mountain West Conference9 · 67.9The Ivy League8 · 61.4Patriot League7 · 60.9BIG EAST Conference9 · 58.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference9 · 56.5Big Sky Conference7 · 56.4The Summit League7 · 56.3Coastal Athletic Association11 · 56.2Big West Conference11 · 56.0Southern Conference9 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southland Conference10 · 55.6Horizon League8 · 55.4Ohio Valley Conference9 · 55.2America East Conference6 · 55.2Missouri Valley Conference11 · 54.9Metro Conference13 · 54.6West Coast Conference6 · 54.4United Athletic Conference8 · 53.8Atlantic Sun Conference8 · 53.3Big South Conference7 · 53.1Northeast Conference8 · 52.1
United Athletic Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| EKU | Eastern Kentucky University | NCAA D-I FCS · KY | 58.1 | +2.0% |
| TSU | Tarleton State University | NCAA D-I FCS · TX | 57.4 | +3.3% |
| APSU | Austin Peay State University | NCAA D-I FCS · TN | 56.2 | +2.0% |
| UCA | University of Central Arkansas | NCAA D-I FCS · AR | 54.9 | +0.9% |
| UNA | University of North Alabama | NCAA D-I FCS · AL | 54.7 | -3.4% |
| ACU | Abilene Christian University | NCAA D-I FCS · TX | 53.9 | -0.5% |
| UTA | University of Texas at Arlington | NCAA D-I · TX | 52.9 | +2.4% |
| UWG | University of West Georgia | NCAA D-II · GA | 42.1 | +0.0% |
United Athletic Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$7.03T
annual GDP in the footprint
Employer firms
2.3M
businesses that can buy inventory
Small businesses
9.1M
incl. non-employer firms
Addressable pool
$541.3M
local sponsor $ per year
EKUNCAA D-I FCS · KY · KY$290B · 106K firms
APSUNCAA D-I FCS · TN · TX$2.70T · 860K firms
UCANCAA D-I FCS · AR · AR$190B · 71K firms
UNANCAA D-I FCS · AL · AL$320B · 125K firms
UTANCAA D-I · TX · TX$2.70T · 860K firms
UWGNCAA D-II · GA · GA$830B · 305K firms
Where the budget sits
Banking & insurance$72.8M
Auto & dealer groups$68.9M
Healthcare systems$58.7M
Retail & commerce$55.8M
Energy & utilities$49.8M
QSR & beverage$48.5M
- · NCAA D-I FCS · TN is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$72,768K a year) — lead the sell there.
- · 9,078,210 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why United Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$194.2M
$107.2M – $357.5M
Market cap
$1.17B
$450.1M – $2.90B
Sponsorship band
$184.2M
$101.3M – $340.7M / yr
Fan economy
$16.8M
280,000 fans · $60/yr
Fan economy split
Gate & live attendance$6.9M
Merchandise & licensed product$5.7M
Digital, content & subscriptions$4.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $541.3M local sponsor pool.
- · 280,000 monetizable fans at $60/yr drive $16.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is United Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.